Digital Marketing Manager

Summary

Join our dynamic team as a Digital Marketing Manager, responsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads. You will manage relationships with US-based clients, oversee content creation, and manage SEO/SEM, social media, and email marketing campaigns. This role requires strong analytical skills, data-driven decision-making, and experience with various marketing tools. The position is remote, with a night shift to align with US time zones, and offers a competitive salary depending on experience. The location is remote, with options in the Philippines, India, and LATAM.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of experience in digital marketing or a related field, with experience working with US clients
• Expertise in at least one of the following areas and familiarity with the others SEO and SEM
• Knowledge of search engine optimization (SEO) best practices
• Expertise in search engine marketing (SEM) and paid search strategies
• Expertise in managing and strategizing across platforms like LinkedIn, Twitter, and other B2B-focused social media
• Expertise in creating and managing email marketing campaigns
• Knowledge of segmentation, automation, and analytics
• Ability to use tools like Google Analytics, HubSpot, and others to track and measure campaign performance
• Strong analytical skills to interpret data and make data-driven decisions
• Expertise in marketing automation tools and CRM software
• Strong knowledge of SEO, SEM, Google Analytics, and other digital marketing tools
• Experience with A/B testing and other performance measurement tools
• Strong analytical skills and data-driven thinking
• Excellent English written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to manage multiple projects and meet deadlines
• Strong client management and interpersonal skills

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads
• Manage relationships with US-based clients, ensuring their digital marketing needs are met and exceeded
• Oversee the creation of engaging and relevant content for various digital platforms, including the company website, social media, and email marketing campaigns
• Optimize website content and landing pages for search engine optimization (SEO) and manage pay-per-click (PPC) campaigns using Google AdWords, Bing Ads, and other platforms
• Manage and grow the company’s social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others
• Monitor and analyze campaign performance metrics, provide regular reports, and make data-driven decisions to improve results
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI
• Develop assessments and proposals for digital marketing strategies and initiatives
• Work closely with the sales, product development, and customer service teams to ensure alignment of marketing strategies with business objectives
• Identify and scale martech and predictive analytics capabilities which helps improve acquisition, retention and monetization capabilities

Benefits

• Remote (Work from Home)
• Compensation: Given the full-time support required, the projected monthly income ranges from (DEPENDS ON EXPERIENCE) ₹40,000 to ₹60,000 (INDIA) $1000-2500, (LATAM) Php. 60-120K (Philippines)
• Work Schedule: Monday to Friday, adhering to a night shift to align with US Time Zones 8 AM - 5 PM PST. Additionally, schedule may be changed contingent upon the role requirement