Senior Digital Marketing Manager

Summary

Join OBDeleven as a Senior Digital Marketing Manager (PPC) and plan, launch, and manage high-performing PPC campaigns across various platforms. Strategically design and optimize campaigns to drive awareness, traffic, and conversions, while managing full campaign setup, including keyword research and budget allocation. Monitor and optimize campaigns based on KPIs, analyze performance using tools like GA4, and identify new opportunities for scaling. Present actionable reports and collaborate with cross-functional teams. This role requires 3+ years of hands-on PPC experience in high-volume e-commerce, managing large-budget campaigns, and proficiency in various platforms and tools. The ideal candidate will possess strong analytical skills, excellent communication, and a creative mindset. OBDeleven offers competitive pay, a yearly bonus, hybrid work flexibility, comprehensive health plans, paid time off, flexible working hours, a learning budget, and a supportive work environment.

Requirements

• 3+ years of hands-on PPC experience with a proven track record of driving results in high-volume e-commerce campaigns
• Demonstrated success managing large-budget campaigns (>$1M/year), optimizing for ROAS, CPA, and conversions
• Proficient across platforms like Google Ads, Bing, Meta, TikTok, Reddit, and tools such as GA4, Looker Studio, Google Tag Manager, and automation solutions
• Strong analytical skills, with experience interpreting complex data and making data-informed strategic decisions
• Solid grasp of bidding strategies, keyword management, attribution models, and campaign architecture
• Clear and effective communicator who collaborates well with cross-functional teams and presents performance insights confidently
• Proactive, results-oriented, and comfortable working independently as well as part of a broader team
• Creative mindset with strong judgment in crafting ad copy and visual elements that perform
• Highly organized, able to manage time well, and confident juggling multiple responsibilities
• Positive, self-motivated, and full of fresh ideas to drive performance and innovation

Responsibilities

• Plan, launch, and manage high-performing PPC campaigns across Google Ads, Meta, TikTok, Reddit, and more
• Strategically design and continuously optimize campaigns to drive awareness, traffic, and conversions
• Manage full campaign setup: in-depth keyword research, budget allocation, and ad asset coordination
• Monitor and optimize campaigns for KPIs like ROAS and CPA
• Analyze performance using tools such as GA4 and attribution to refine strategies
• Identify and test new opportunities to scale campaigns and improve efficiency
• Present actionable reports and strategic recommendations to stakeholders
• Collaborate with creative, analytics, product, and finance teams for integrated execution
• Monitor competitors and apply emerging trends to campaign strategies
• Own high-impact projects, solving challenges in a fast-paced e-commerce environment
• Stay up-to-date with PPC trends, tools, and best practices through continuous learning

Benefits

• Fair pay for bold work: We reward your expertise with competitive pay that grows as you do. Plus, you get a yearly, company goal-based bonus
• Hybrid Work Flexibility: Work 3 days in the office and 2 days from home or wherever suits you best. If you're based in Vilnius, please note that 1 of the 3 office days will be spent at our Kaunas office, with the remaining 2 days in the Vilnius office. You can also work remotely from abroad for up to 183 days a year
• Focus on your well-being: Choose your comprehensive health plan, get paid days off to care for yourself and your family, and enjoy flexible working hours
• Real learning opportunities: Grow your skills with a 2% gross salary learning budget. Take your monthly paid self-learning day and improve stress-free
• Culture that connects: Enjoy Friday lunches on us, team buildings, company parties, and all the usual office perks like snacks, a cozy lounge, Xbox, and more
• Environment for real impact: Got an idea that'll make OBDeleven better? Share it, get feedback, fine-tune, and take action. We trust expertise and value ownership