Digital Marketing Manager

Summary

Join Testlio's fast-paced marketing team as a Digital Marketing Manager (or Senior Manager) to own and optimize demand-generation campaigns, generate high-quality leads, and grow the sales pipeline through various digital channels.

Requirements

• 7+ years experience in B2B marketing, preferably in a startup or fast-paced environment
• High competency with ABM and a strong understanding of demand generation, lead lifecycle, and lead nurturing best practices
• Hands-on experience managing campaigns across multiple channels, such as email marketing, Google Analytics, LinkedIn Campaign Manager, AdRoll, etc
• Ability to define requirements and manage campaign execution, including content needs, data capture strategy, reporting on results, and ongoing nurture programs
• Experience with conversion rate optimization, A/B testing, audience segmentation, and campaign analytics
• Proficiency in HubSpot and proven track record building emails, landing pages, forms, and workflows on the platform
• Track record of owning a demand generation budget and corresponding outcomes
• Eagerness to take ownership and ability to thrive in a fast-paced, remote environment

Responsibilities

• Develop, execute, and refine end-to-end digital marketing campaigns
• Generate high-quality leads and grow the sales pipeline through various marketing campaigns
• Develop a conversion rate optimization roadmap with tactics such as landing page testing, funnel optimization, and ad copy testing
• Analyze data to report on campaign effectiveness and make data-driven adjustments to optimize results continually
• Oversee marketing automation and CRM platforms (HubSpot) to capture, qualify, and manage leads
• Work closely with Revenue Operations for granular tracking, reporting, and efficient lead management during the handoff from marketing to sales and lead scoring
• Efficiently allocate and manage the demand generation budget to maximize ROI and achieve growth targets
• Maintain a regular feedback loop with the content, creative, sales, and operations teams to drive ongoing improvements in campaign performance and conversion rates

Benefits

• Paid time off
• Reimbursement up to $300/yr for learning
• Stock options
• Equipment policy, with Testlio contributing to the bulk of the cost with regular equipment update intervals