Digital Marketing Manager

Summary

Join OLIVER, a global leader in bespoke in-house agencies, as their Digital Marketing Manager! This remote, Canada-based role focuses on managing and delivering top-tier digital content and experiences across various platforms, primarily brand websites. You will collaborate with agencies, manage content calendars, and ensure alignment with brand strategies. The ideal candidate is a strategic thinker, strong executor, and collaborative team player with proven experience in website marketing, SEO, UX/UI, and project management. This position offers the opportunity to work with diverse brands and contribute to innovative digital marketing initiatives.

Requirements

• BA/BS with preferred, but not mandatory, focus in Communications, Media, Marketing, Branding, or Liberal Arts. An equivalent combination of formal education, training, and experience may also be considered
• Deep understanding and demonstrated experience with website marketing, SEO, UX and UI
• Technical website understanding/experience with CMS platforms, mobile and site speed optimizations
• Ability to creatively solve problems and bring fresh ideas to content and experience development while quickly adapting to feedback in a creative, solutions-oriented manner
• Proven ability to multi-task and manage multiple projects, coordinate content calendars, and work in a fast-paced environment
• Strong verbal and written communication skills
• Experience collaborating with cross-functional teams to align on content strategies and storytelling approaches

Responsibilities

• Develop a deep understanding of the business and marketing goals of the brands you support and ensure all website content & experiences are aligned to those goals and successfully launched on time and on budget
• Manage the website content calendar for your set of brands and update it with any timing or brand/media plan changes. Ensure master assets are requested and provided on time to deliver website content, flagging any issues
• Collaborate with agencies to implement SEO improvements for both branded and unbranded and help brands get discovered earlier in the consumer journey
• Facilitate the implementation of new features and tools, captivating content, UX improvements, CRO testing, and personalization to measurably improve website engagement
• Deliver Product Detail Page updates, ensuring best practices are met for all new and hero products including strong ratings and reviews and where-to-buy experiences
• Identify synergy and amplification opportunities with other channels including media, Influencer, PR and social
• Coordinate closely with Social Media agency and other partners to expand social, UGC and creator presence on websites
• Support efforts to increase organic onsite CRM acquisition through site experience optimization and CRO testing
• Monitor website performance and share learnings with brands and cross-functional teams

Preferred Qualifications

BA/BS with focus in Communications, Media, Marketing, Branding, or Liberal Arts

Benefits

Remote work