Digital Marketing Manager

Summary

Join Zirous, a leading IT and consulting company, as a full-time Digital Marketing Manager! This hybrid role (remote Mondays/Fridays, on-site Tuesdays-Thursdays) offers flexible scheduling. You will lead digital marketing efforts, focusing on paid advertising, web optimization, and marketing asset creation. Collaborate with marketing and sales teams on strategy, campaign execution, lead generation, and performance analysis. Enjoy numerous perks, including flexible time off, paid holidays, a cell phone subsidy, and professional development opportunities. Zirous prioritizes employee well-being and offers a supportive environment.

Requirements

• Bachelor's Degree in marketing, communications, or related field
• 3 - 5 years of digital marketing experience
• This person is ideally both highly analytical and creative
• Strong critical thinking and problem-solving skills
• Must be an action-oriented leader who deploys exceptional project management skills
• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram
• Play a vital role in the success of an exceptional team

Responsibilities

• Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram - including audience targeting, creative development, ad structure, A/B testing, and performance optimization
• Oversee the company website - managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience
• Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions
• Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage
• Develop on-brand templates and assets for web, email, social, and event use
• Manage full-funnel marketing campaigns and customer journeys-engaging prospects, MQLs, SQLs, and customers throughout their lifecycle
• Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals
• Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints
• Perform other duties as assigned

Preferred Qualifications

• Familiarity with email marketing and automation platforms, Marketo, is preferred
• Working knowledge of CRM platforms, with a preference for experience in Salesforce

Benefits

• Enjoy a competitive salary along with an attractive benefits package, including a 401(k) match
• Thrive in a supportive environment that promotes both personal and professional development
• Experience the best of both worlds with our hybrid model, combining in-office collaboration and remote work days each week
• Benefit from flexible scheduling options
• Take on thrilling and diverse projects that keep you engaged
• Embrace flexible time off (FTO) with unlimited time off - take the time you need while still being there for your teammates and Zirous
• Receive paid holidays to recharge and relax
• Access a cell phone subsidy and discounts with Verizon
• LOTS of perks: snacks, beverages, social hours, on-site gym & shower facility, small group activity options outside of work (think axe throwing, bowling, pickleball, go-karts, and more), and a flexible work schedule with the ability to work remotely and in the office
• Recognition for a job well done! Employee of the Month and Employee of the Year awards with bonus amounts for each
• Company-wide lunches on-site and remotely
• Lunch and Learns (throughout the year we educate each other on different industry topics)
• Casual dress - jeans, sweatshirts, and flip flops are all acceptable while in our office or while working from home. We do dress up when client-facing, but don't worry if this is your first professional and don't have business clothes - we offer a clothing allowance!
• Professional development opportunities: certifications, continued education, speaking engagements, etc
• We prioritize our employees' personal time, career aspirations, and life goals