Digital Marketing Manager

Summary

Join Zepz, a leading global remittance company, as a Paid Media Marketing Manager! You will manage and optimize paid media campaigns across various platforms, focusing on social channels. Responsibilities include developing and executing campaigns, analyzing performance data, and collaborating with cross-functional teams. You'll need 1-2 years of digital marketing experience, strong analytical skills, and proficiency in Meta Ads (Google Ads a plus). Zepz offers competitive benefits including unlimited annual leave, private medical cover, retirement plans, life assurance, and parental leave. We are a remote-first organization, offering flexibility and a diverse, inclusive work environment.

Requirements

• Minimum 1-2 years of experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C mobile app experience
• Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)
• Strong analytical skills and proficiency in Google Sheets or Excel
• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights
• Right to work in the UK
• Strong communication and collaboration skills

Responsibilities

• Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels
• Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets
• Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies
• Stay up-to-date with the latest trends and best practices in performance marketing
• Drive user acquisition and app installs through targeted paid media campaigns
• Track and report on key performance metrics, providing insights and recommendations for improvement
• Utilise Google Sheets or Excel for data analysis and reporting
• Manage the allocated budgets effectively across different paid media channels. (With support from senior managers)
• Ensure campaigns are cost-effective and within budget constraints
• Conduct regular optimisations and adjustments based on performance data
• Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies
• Work with senior managers to develop creative briefs to guide the production of engaging ad content
• Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner
• Support senior managers as required to help elevate the digital marketing program

Preferred Qualifications

• Have experience with third-party tools such as Smartly, SA360, DV360
• Have experience on additional social marketing platforms such as TikTok or X or spotify
• You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino

Benefits

• Unlimited Annual Leave
• Private Medical Cover
• Retirement: We offer pension schemes to help you plan for and secure your future
• Life Assurance
• Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible
• We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive