Digital Marketing Manager

Summary

Join Miaplaza, a rapidly growing online learning platform, as their Digital Marketing Manager! This fully remote, full-time position requires managing multi-million dollar advertising budgets across various digital channels (Facebook, Google Ads, YouTube, etc.). You will develop and execute comprehensive SEO/SEM strategies, analyze campaign performance, and optimize marketing funnels. The role initially focuses on hands-on campaign management but will evolve into a more strategic leadership position as the team expands. A Bachelor's degree and 5+ years of digital marketing experience are required, along with proven success in D2C marketing. Miaplaza offers competitive compensation, comprehensive benefits, and a flexible work environment.

Requirements

• Bachelor’s degree in marketing, business, data analytics, or a related field
• 5+ years of experience in digital marketing, with a proven track record of managing successful performance-driven campaigns
• Proven experience with Direct-to-Consumer (D2C) marketing, including acquisition strategies, paid advertising, and customer funnel optimization
• 2+ years of people management
• Experience managing a quarterly advertising budget of at least $100,000
• Well-rounded experience utilizing a variety of digital marketing tools and platforms, such as Meta (Facebook), Google Ads, Google Analytics, SEO/SEM, marketing automation systems, and landing page builders like Unbounce. We’re seeking candidates who have effectively applied multiple tools in their campaigns, showcasing versatility and adaptability
• Experience with data analysis—comfortable interpreting marketing metrics to drive decisions and optimizations
• Proven experience managing a marketing team and collaborating cross-functionally with content, design, and product development teams
• Demonstrated ability to plan, execute, and scale multi-channel digital campaigns
• Strong analytical skills and familiarity with performance metrics (CAC, ROAS, etc.)
• Excellent communication and leadership skills; ability to mentor and guide team members

Responsibilities

• Develop and manage paid advertising campaigns across platforms like Facebook Ads, Google Ads, and YouTube Ads to effectively reach key audiences
• Allocate and manage multi-million advertising budgets to maximize reach
• Develop and execute comprehensive SEO and SEM strategies to enhance Miaplaza’s online visibility
• Monitor and analyze campaign performance
• Conduct A/B testing to optimize key metrics across marketing channels
• Interpret campaign performance data to develop actionable insights to refine and improve ongoing marketing efforts
• Manage Klaviyo marketing automation platform to nurture leads and drive conversions
• Plan and execute targeted email campaigns to support overall marketing objectives
• Create and optimize landing pages to improve the customer journey and increase conversion rates
• Collaborate with the development and UX teams to ensure effective UX
• Analyze and optimize the customer journey from first interaction to conversion and retention
• Design and optimize D2C-focused marketing funnels to enhance user acquisition, retention, and lifetime value (LTV)
• Support the content marketing team in creating performance-aligned content
• Conduct A/B testing to evaluate ad copy, visuals, and other campaign components, ensuring data-backed optimization
• Collaborate on hiring and building the marketing team by months 3-6, shaping its structure and driving its growth to support overall marketing objectives

Preferred Qualifications

• Experience with podcast advertising, advanced influencer campaigns, or affiliate marketing
• Background in EdTech or an understanding of the K-12 educational landscape
• Demonstrated growth or progression at past companies (e.g., promotions, increasing levels of responsibility)

Benefits

• Full-time employees are eligible for health, dental, and vision insurance, inclusive of specialty care options like fertility benefits, mental health services, and chiropractic care, FSA, HSA, and more
• All employees are eligible for a 401(k) retirement plan with employer match
• Paid Time Off (PTO), floating holidays, parental leave, and other perks and benefits
• All employees receive free site memberships and discounted MOHS tuition for the children in their household, plus two additional memberships for other children in their lives
• Our 100% remote team can work from any productive location within or outside the U.S. (no travel required!)
• We promote flexibility and work with employees to create a schedule that works around their lives!