Digital Marketing Manager

Summary

Join Bookedin, a remote-first company prioritizing individual well-being, as their Digital Marketing Manager. You will develop and execute innovative digital marketing strategies, focusing on content and social media. Responsibilities include content creation and distribution, managing social media presence, analyzing KPIs, conducting market research, and collaborating with internal teams. This full-time role offers flexible hours, requiring at least three hours daily overlap with US Central Time. The ideal candidate possesses 5+ years of digital marketing experience, strong writing skills, proficiency with AI writing tools and analytics platforms, and a passion for Bookedin's mission.

Requirements

• 5+ years of experience in digital marketing, with a strong focus on content marketing and social media marketing
• Proven track record of developing and executing successful digital marketing campaigns across multiple channels
• Excellent writing and editing skills, with the ability to create clear, concise, and engaging content in a variety of formats, including social media, blog, and email
• Experience using AI writing tools like Jasper, ChatGPT, and Gemini to generate content ideas and accelerate the writing process
• Strong analytical and data-driven decision-making skills with experience using tools like Google Analytics and social media analytics platforms
• Well organized with the ability to manage multiple projects simultaneously and meet deadlines effectively
• Experience with content management systems (CMS), email marketing platforms, paid advertising platforms, and social media scheduling tools
• Strong understanding of SEO/SEM principles and best practices, as well as social media optimization (SMO) and video distribution strategies
• Leadership experience
• A self-motivated and results-driven individual who thrives in a high-pressure environment. In other words, you know how to hustle and get shit done!
• Passion for Bookedin’s mission and helping our customers succeed

Responsibilities

• Develop and execute innovative digital marketing strategies focused on content and social media
• Oversee the creation and distribution of engaging content across blogs, social media, email, and more
• Drive video content distribution strategies to increase reach and engagement
• Manage and maintain an editorial calendar, ensuring content is published consistently and deadlines are met
• Manage and grow our social media presence through organic and paid campaigns
• Track, analyze, and report on KPIs like website traffic, campaign ROI, and social media engagement. Report to the CEO on the success of content marketing initiatives
• Conduct market research and competitor analysis to refine marketing strategies
• Collaborate with internal teams (sales, product, design) to align initiatives with business goals

Preferred Qualifications

Experience with influencer marketing

Benefits

• Competitive salary: $3,000–$4,000 /per month*
• Full-time, fully remote position with flexible working hours
• Three weeks of paid holidays, with additional time off if needed
• A unique work culture that values health, family, and individuality, while minimizing unnecessary meetings
• Autonomy to manage your tasks and priorities—no micromanagers here!