Digital Marketing Manager

Summary

Join You.com's Marketing team as a Digital Marketing Manager and drive product revenue growth through acquisition and upselling/cross-selling. You will manage email marketing and advertising campaigns, create landing pages, and track performance KPIs. The role requires collaboration with various teams to optimize marketing channels and conversion paths. You will also generate original content and analyze user journeys to inform marketing strategies. This position demands strong analytical skills, project management abilities, and excellent communication skills. You.com offers a remote-first work environment with various benefits.

Requirements

• BA/BS degree, preferably in marketing or business
• 3+ years of marketing and demand generation experience for either consumer or enterprise SaaS companies
• Experience with web analytics, A/B testing, email, and paid media channels
• Proficient in using Facebook and Google Ad Manager to optimize for ad performance across channels
• Deep understanding of conversion funnels and marketing KPIs
• Highly analytical and able to derive meaning from data through testing and optimization
• Strong project management skills and ability to handle multiple projects simultaneously without skipping a beat
• Strong presentation and communication skills
• Team player and problem solver
• Excellent written and verbal communication skills
• Willingness to perform other duties and special projects as needed/requested
• Be entrepreneurial, scrappy, analytical, and obsessed with refining your craft
• Proof of previous work and results required; it can be a case study, previous websites, or portfolio
• Reference check from at least three sources

Responsibilities

• Manage email marketing and advertising campaigns, both internally and externally with partners
• Ability to create landing pages for campaigns and run A/B tests to help improve customer experience and monetize the traffic
• Achieve highly effective marketing channel performance across various organic, free, and paid media channels
• Track and report on performance KPIs to increase marketing spend efficacy
• Find incremental opportunities for growth, including new channels, partners, affiliates, and audiences
• Work cross-functionally to ensure consistency of strategy and creativity across channels
• Regularly track, analyze, and create reports on the performance of each marketing channel and campaign
• Focus on presenting the right product to customers through appropriate communication channels, showcasing key benefits, and executing proper conversion mechanics
• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including sales-qualified leads, opportunities, and revenue
• Evaluate and measure user journeys to inform marketing, sales, and product roadmaps
• Manage, optimize, and maintain marketing-related in-app and in-product messaging
• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), lead-generating forms, email drip campaigns, etc
• Manage ad placements, partnerships and influencer commitments
• Generate original content and collaborate with other departments, such as design and communications, to develop case studies, videos, blogs, email, and social media to drive product growth and adoption

Preferred Qualifications

Experience in product marketing and /or subscription services is preferred

Benefits

• A remote-first work environment with hubs in California, NYC, and Canada that offer monthly in-person gatherings
• Unlimited PTO with 11 U.S. holidays observed and a week shutdown in December to rest and recharge
• Competitive health insurance plan, where 100% of the policyholder is covered and 75% for dependents
• 12 weeks of paid parental leave in the US; additional time off is also considered
• 401k program, 3% match coming January 2025—no vesting period
• $500 work-from-home stipend to be used up to a year of your start date
• $1,200 / year Health & Wellness Allowance to support your personal goals
• In-person coworking weeks 1 to 2 times a year
• Chance to collaborate with a team at the forefront of AI research