Remote Digital Marketing Specialist

Summary

The job is for a growth-focused marketing professional to join Alexa Translations' small but mighty marketing team. The role involves developing and delivering demand generation campaigns, managing paid media channels, executing search marketing strategies, reporting key performance metrics, creating landing pages, collaborating with visual designers, overseeing campaign optimization, mapping user journeys, conducting UX audits, and working closely with sales to drive the health of the sales pipeline. The ideal candidate has 3-5 years of experience in growth marketing, demand generation, social media, search, email, and paid media, and is familiar with B2B SaaS marketing, CRM principles, lifecycle marketing strategies, and reporting.

Requirements

• Experience in Legal, Financial, and Securities sectors is a plus, but any background with proven growth marketing success is welcome
• Solid understanding of B2B SaaS marketing
• Experience in a high-growth start-up environment is highly valued
• Demonstrated track record of converting ad-buys and SEO efforts into revenue
• Expertise in lead acquisition programs, including funnel optimization and lead scoring
• Proficiency in growth marketing, demand generation, social media, search, email, and paid media
• Skilled in developing and refining lead nurturing campaigns to engage and nurture leads throughout the sales cycle
• Experience orchestrating account-based marketing (ABM) programs to drive pipeline
• Knowledge of CRM principles and lifecycle marketing strategies (e.g., customer journey, acquisition, conversion, loyalty, engagement, retention, and attribution models)
• Familiarity with the North American market; knowledge of the MENA region is a benefit
• Strong understanding of reporting and finding actionable insights
• Must be able to work in the Eastern Time Zone (Toronto)
• Fluent in English

Responsibilities

• Develop and deliver demand generation campaigns
• Manage and optimize paid media channels, including LinkedIn Advertising, Google Ads, and other media dollars focused on performance into the lead funnel and general brand awareness
• Execute and optimize search marketing strategies, encompassing PPC campaigns, keyword planning, and leveraging SEM & SEO for growth
• Collect and report on key performance metrics (organic and paid), such as new user acquisition, retention, bounce and exit rates, ROAS, LTV, funnel efficiency, CAC, etc
• Identify opportunities, prioritize projects, design experiments, draft copy, develop campaign strategies, oversee execution, and analyze results
• Create, measure, test, and optimize landing pages for conversion
• Collaborate closely with our visual designer on creative development and testing
• Create and manage dashboards for the optimization of campaigns
• Oversee broad marketing lead funnel management and reporting, tracking metrics like volume and quality of MQLs, MQL-to-SQL conversion rates, and overall ROI
• Work closely with sales to drive the health and velocity of the sales pipeline, responding with growth marketing programs to enhance lead quality and quantity
• Map user journeys and understand user behavior to optimize global performance
• Conduct UX and conversion optimization audits

Preferred Qualifications

Bilingual in French and/or Spanish is an asset, but not required

Benefits

• Opportunities for personal and professional growth via work experience and in-house learning
• Inspiring company culture and opportunity to learn from experienced entrepreneurs
• Tackle unique challenges and face the unknown often, supported by an amazing team who really wants you to succeed
• Equipment you need to thrive in your role
• #Li-Remote