Remote Data Driven Digital Marketing Specialist
at WRS Health

Summary

Join our dynamic marketing team as a highly skilled and analytical Data Driven Digital Marketer. The ideal candidate will have a strong background in digital marketing, data analysis, and automation tools.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, or a related field
• 5+ years of experience in Digital marketing, preferably in a SaaS or healthcare environment
• Proficiency in marketing automation tools, specifically HubSpot
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau, PowerBI)
• Experience with SEO and SEM strategies and tools
• Familiarity with CRM systems (Hubspot)
• Understanding of webhooks and API integrations
• Excellent communication and collaboration skills
• Strong problem-solving abilities and attention to detail
• Ability to work independently and as part of a team
• Strategic thinker with a customer-centric mindset

Responsibilities

• Create and manage digital marketing campaigns across various channels including email, social media, search engines, and display advertising
• Analyze marketing data to measure the effectiveness of campaigns, identify trends, and provide actionable insights. Utilize tools like Google Analytics and Hubspot
• Work closely with analytics teams to generate regular reports on campaign performance, providing insights and recommendations to stakeholders
• Optimize and help create marketing automation workflows using HubSpot
• Collaborate with the marketing team to define retargeting goals, target audience segments, and key performance indicators (KPIs) aligned with overall marketing objectives
• Continuously monitor retargeting campaign performance, analyze data, and identify opportunities for optimization and improvement
• Execute comprehensive retargeting strategies to re-engage website visitors and previous customers across digital channels, including display ads, social media platforms, email marketing, and search engine marketing
• Implement and manage SEO and SEM strategies to increase online visibility and drive website traffic
• Conduct A/B tests to optimize marketing campaigns and improve conversion rates
• Understand and map out the customer journey to create personalized marketing experiences
• Collaborate with the creative team to develop compelling ad creatives and personalized messaging tailored to specific audience segments
• Take part in project management for all marketing activities using Monday.com and JIRA
• Work closely with sales, product, and customer success teams to ensure alignment and support integrated marketing efforts
• Keep up-to-date with the latest trends and best practices in digital marketing and data analysis