Project Growth is hiring a
Digital Marketing Specialist

Summary

Join our dynamic platform as a proactive Digital Marketing Specialist to assist with various marketing functions, focusing on PPC and digital ad placements and organic social campaigns.

Requirements

• 1-2 years of hands-on experience in various marketing areas, particularly in PPC and digital advertising
• Basic understanding of PPC strategies and digital ad placements, with a willingness to take the initiative and lead these efforts
• Experience or knowledge of social media campaign execution, especially in a B2B context
• Experience with email marketing platforms and practices, including email production and trafficking
• Strong verbal and written communication skills in English
• A proactive, scrappy attitude, with a passion for learning and challenging yourself in a fast-paced environment

Responsibilities

• Manage digital ad placements, particularly on Google Ads and Meta
• Execute and optimize PPC campaigns autonomously with strategic support from the company, including off-site advertising, on-site advertising, and programmatic advertising
• Assist in creating and executing social media campaigns on platforms such as LinkedIn and Meta to enhance brand awareness and engagement within a B2B context
• Contribute to email marketing efforts, including drafting and scheduling campaigns using various ESPs (e.g., HubSpot)
• Help develop customer journey maps to improve user experience and engagement based on insights and performance data
• Support keyword research initiatives to enhance search engine visibility and inform ad targeting
• Maintain a focus on client needs, ensuring that marketing activities align with client objectives and deliver positive outcomes

Benefits

Fully remote (Work from home)