Summary

The job is for a marketing position at Alexa Translations focusing on demand generation and growth. The position requires 3-5 years of experience in growth marketing, B2B SaaS marketing, lead acquisition programs, and lead nurturing campaigns. The job involves developing and delivering demand generation campaigns, managing paid media channels, executing search marketing strategies, reporting key performance metrics, creating landing pages for conversion, collaborating with visual designers, overseeing broad marketing lead funnel management, mapping user journeys, conducting UX and conversion optimization audits, and working closely with sales to drive the health and velocity of the sales pipeline. The job is based in the Eastern Time Zone (Toronto) and requires fluency in English.

Requirements

Experience in Legal, Financial, and Securities sectors is a plus, but any background with proven growth marketing success is welcome
Solid understanding of B2B SaaS marketing
Experience in a high-growth start-up environment is highly valued
Demonstrated track record of converting ad-buys and SEO efforts into revenue
Expertise in lead acquisition programs, including funnel optimization and lead scoring
Proficiency in growth marketing, demand generation, social media, search, email, and paid media
Skilled in developing and refining lead nurturing campaigns to engage and nurture leads throughout the sales cycle
Experience orchestrating account-based marketing (ABM) programs to drive pipeline
Knowledge of CRM principles and lifecycle marketing strategies (e.g., customer journey, acquisition, conversion, loyalty, engagement, retention, and attribution models)
Familiarity with the North American market; knowledge of the MENA region is a benefit
Strong understanding of reporting and finding actionable insights
Must be able to work in the Eastern Time Zone (Toronto)
Fluent in English

Responsibilities

Develop and deliver demand generation campaigns
Manage and optimize paid media channels, including LinkedIn Advertising, Google Ads, and other media dollars focused on performance into the lead funnel and general brand awareness
Execute and optimize search marketing strategies, encompassing PPC campaigns, keyword planning, and leveraging SEM & SEO for growth
Collect and report on key performance metrics (organic and paid), such as new user acquisition, retention, bounce and exit rates, ROAS, LTV, funnel efficiency, CAC, etc
Identify opportunities, prioritize projects, design experiments, draft copy, develop campaign strategies, oversee execution, and analyze results
Create, measure, test, and optimize landing pages for conversion
Collaborate closely with our visual designer on creative development and testing
Create and manage dashboards for the optimization of campaigns
Oversee broad marketing lead funnel management and reporting, tracking metrics like volume and quality of MQLs, MQL-to-SQL conversion rates, and overall ROI
Work closely with sales to drive the health and velocity of the sales pipeline, responding with growth marketing programs to enhance lead quality and quantity
Map user journeys and understand user behavior to optimize global performance
Conduct UX and conversion optimization audits

Preferred Qualifications

Bilingual in French and/or Spanish is an asset, but not required

Benefits

Opportunities for personal and professional growth via work experience and in-house learning
Inspiring company culture and opportunity to learn from experienced entrepreneurs
Tackle unique challenges and face the unknown often, supported by an amazing team who really wants you to succeed
Equipment you need to thrive in your role

Alexa Translations is hiring a Digital Marketing Specialist