Digital Marketing Specialist

Summary

Join our fast-paced, 100% remote data consulting company as a results-driven digital marketer. Reporting to the Marketing lead, you will manage LinkedIn, email, and other lead-generation campaigns, targeting ideal customer profiles (ICPs). You will plan and execute campaigns, analyze performance, and suggest improvements. Collaboration with marketing and sales teams is crucial for pipeline development. This role requires a Bachelor's degree in a related field and 2-5 years of experience in marketing operations. We offer a competitive salary, flexible work hours, a collaborative environment, and opportunities for professional growth.

Requirements

• Bachelor's degree in marketing/business or a related field
• 2-5 years of experience in marketing operations
• Strong research skills and ability to interpret prospect data effectively
• Good understanding of CRM systems, basic B2B marketing, and sales processes
• Good understanding LinkedIn Sales Navigator, SMS tools, Email marketing tools
• Ability to manage LinkedIn campaigns, bulk email, and SMS marketing
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, SendGrid) and CRM platforms (e.g., Salesforce, Zoho)
• Knowledge of email deliverability best practices, including list segmentation, email authentication (e.g., DKIM, SPF), and avoiding spam triggers
• Entrepreneurial spirit and self-motivation
• Strong communication skills (both verbal and written)
• Ability to read between the lines and understand underlying prospects' needs
• Smart, resourceful, and comfortable taking constructive feedback
• Willingness to go beyond assigned tasks to contribute to growth

Responsibilities

• Design, launch, and manage multi-channel campaigns (LinkedIn, email, etc.) to generate marketing-qualified leads (MQLs) aligned with sales objectives
• Identify, research, and refine Ideal Customer Profiles (ICPs) for effective prospecting and lead generation, ensuring alignment with the sales team
• Collaborate with the marketing lead to craft tailored messaging, understanding audience pain points and intent to maximize engagement
• Resolve technical challenges related to campaign tools like LinkedIn Helper, email marketing platforms, and ensure smooth execution
• Monitor and optimize email deliverability metrics (open rate, click rate, IP health, etc.) using tools/relevant platforms
• Act as a bridge between strategy and sales, working within the marketing team and collaborating with the sales team to ensure seamless pipeline development
• Analyze campaign performance, generate insights, and implement data-driven strategies to improve lead quality and pipeline efficiency
• Maintain and manage campaign tools, ensuring they’re optimized for best results and aligned with broader marketing goals
• Managed and maintained data integrity in CRM to track prospects and keep records updated

Preferred Qualifications

• Experience working with startups and remote environments
• Exposure to B2B SaaS/Fintech/Data Solutions marketing and sales

Benefits

• Flexible work hours
• Rapidly Growing Company
• Awesome work culture
• Learn From Experts
• Work-life Balance
• Competitive Salary
• No Hierarchy
• Highly Collaborative work environment
• Executive Presence
• End to End Problem Solving
• 50%+ Tax Benefit
• 100% Remote Company