Digital Marketing Specialist

Summary

Join our team as a Digital Marketing Specialist and help us implement strategies to boost user acquisition, engagement, and retention. You will be responsible for setting up and managing A/B tests, creating marketing content, analyzing growth metrics, preparing reports, and managing marketing budgets. The ideal candidate will have 2+ years of marketing experience, a strong understanding of digital marketing channels, and proficiency in various marketing tools. This is a remote position, offering flexible work arrangements and various benefits.

Requirements

• 2+ years of experience in a marketing role
• Understanding of digital marketing channels and strategies
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Marketo)
• Knowledge of SEO, SEM, email marketing, and social media marketing
• Knowledge of Lifecycle Email
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Ability to work during U.S. work hours (PT/ ET)

Responsibilities

• Assist in setting up and managing A/B tests to evaluate the effectiveness of different strategies, including variations in ad copy, landing pages, and user flows
• Support the creation of marketing content and creative assets for various campaigns
• Analyze growth metrics to identify trends, insights, and opportunities for improvement
• Prepare regular reports on growth metrics, campaign performance, and other key indicators
• Assist in managing marketing budgets, including allocation, tracking, and reporting on spend across different campaigns

Benefits

• Work from home / anywhere in the world
• Attendance & performance bonuses
• Paid U.S. holidays
• Health insurance