Digital Marketing Specialist

Summary

Join Experian's B2B Healthcare IT team as a Senior Digital Marketing Specialist! Reporting to the Marketing Director, you will oversee all digital marketing efforts, including website management (Adobe Experience Manager), SEO (Ahrefs), PPC ads (Microsoft and Google), and agency collaboration. You will be responsible for performance reporting using Adobe Analytics, Salesforce Lightning, and Google tools. This remote US-based role requires a Bachelor's degree, 2+ years of B2B IT digital marketing experience, and expertise in Adobe Experience Manager, Adobe Analytics, and Google Ads. Experian offers a competitive compensation package, bonus plan, comprehensive benefits, and a flexible work environment.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of experience in digital marketing in the B2B IT space
• Experience in Adobe Experience Manager, Adobe Analytics, and Google Ads
• Experience with SEO, PPC, and digital marketing best practices
• Interpret data to make informed decisions
• Experience working with digital marketing agencies and knowledge of website chat technologies and personalization strategies

Responsibilities

• Oversee the daily management and optimization of our website using Adobe Experience Manager. Ensure the website is user-friendly, up-to-date, and optimized for search engines (SEO)
• Conduct keyword research using Ahrefs and implement on-page optimization strategies to lead quality traffic and improve search engine rankings
• Manage our Microsoft and Google PPC ad campaigns to maximize return. Collaborate with agencies to develop paid search strategies
• Work with our organic and paid digital marketing agencies to produce high-quality work that aligns with our marketing goals
• Perform regular reporting on website and ad performance utilizing Adobe Analytics, Salesforce Lightning, Google Ads, and Google Search Console. Collaborate with agencies to identify insights, and areas for improvement to present back to the larger Marketing team

Benefits

• This role is remote from within the US
• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays