Digital Marketing Specialist

Summary

Join O’Rourke Hospitality Marketing as a Digital Marketing Specialist and manage digital campaigns for hospitality clients. You will set up and manage Google Ads and Meta/Facebook/Instagram ad accounts, build and run Google Performance Max campaigns, and compile GA4-based reports. Conduct on-site SEO audits and keyword research are also required. This is a full-time, fully remote position with core working hours of noon-8pm CET, offering a monthly salary of $2,500, 20 days of paid time off, and 5 sick days. The ideal candidate will have 3-5 years of experience in digital marketing and proven expertise in Google Ads and social media advertising. The role demands strong analytical skills, meticulous organization, and excellent communication.

Requirements

• 3-5 Years experience as a Digital Marketing Specialist
• Proven expertise in Google Ads account setup, management, and optimization
• Hands-on experience with Google Performance Max campaigns
• Solid Meta/Facebook/Instagram ads knowledge and execution
• Comfortable in GA4, goal/conversion tracking, and spreadsheet-based reporting
• Able to run on-site SEO audits and craft on-page metadata

Responsibilities

• Set up and structure Google Ads PPC accounts, campaigns, and ad groups
• Manage budgets, bids, and ongoing optimizations—including negative keywords
• Build and run Google Performance Max campaigns using best practices
• Launch and manage Meta/Facebook/Instagram ad accounts and campaigns
• Compile GA4-based reports and insights with spreadsheets and pivot tables
• Track goals and conversions to keep ROI crystal-clear
• Conduct on-site SEO audits, keyword research, and write title/meta tags
• Implement Google Hotel Ads and Bing Ads when needed

Preferred Qualifications

• Experience with Google Hotel Ads
• Skilled in Bing Ads setup and management
• Familiarity with cross-domain tracking
• Knowledge of advanced pivot-table analysis

Benefits

• $2,500 per month*
• Full-time, fully remote position
• 20 days paid time off + 5 sick days
• Room to grow with a friendly, established team