Digital Marketing Specialist

Summary

Join our client's team as a Digital Marketing Specialist, focusing on high-performing paid social campaigns across Meta platforms. You will plan, execute, optimize, and report on these campaigns, requiring a sharp analytical mind and strong A/B testing instincts. This fully remote role demands hands-on experience with tracking pixels, remarketing, and conversion-focused strategies. Modern creative skills using tools like Canva and ChatGPT are also needed. You will collaborate with marketing teams, integrate campaigns into HubSpot, and build remarketing audiences. The position necessitates strong data analysis skills and the ability to work independently in a fast-paced environment.

Requirements

• 2+ years of hands-on experience managing Facebook and Instagram ad campaigns with demonstrated success
• Strong proficiency in Meta Ads Manager, pixel setup, and conversion tracking
• Deep experience running and interpreting A/B tests and campaign experiments
• Comfort with analyzing performance data, generating reports, and making data-driven recommendations
• Familiarity with HubSpot for campaign tracking, lead capture, and CRM integration
• Working knowledge of landing page optimization and funnel performance
• Ability to work asynchronously on Slack with weekly video meetings
• Proven hands-on experience (2+ years) managing paid social campaigns on Meta platforms (Facebook & Instagram) with measurable success
• Ability to independently plan, launch, optimize, and report on campaigns
• Deep expertise in Meta Ads Manager: pixel setup, conversion tracking, custom audiences, remarketing, and lookalike audiences
• Confident configuration and troubleshooting of tracking and attribution
• Strong strategic and analytical mindset, able to design, execute, and interpret A/B and multivariate tests on small budgets
• Execution-focused, managing campaigns end-to-end without heavy supervision
• Experience integrating paid social campaigns with CRMs (HubSpot preferred) to ensure smooth lead funnel management
• Excellent data analysis skills to optimize based on ROAS, CPA, CPL, CTR targets
• Basic creative skills with Canva and/or ChatGPT or similar tools
• Comfortable with asynchronous remote work (Slack) and weekly video meetings
• Strong written and verbal communication skills for collaboration and reporting

Responsibilities

• Plan, build, and manage Facebook and Instagram ad campaigns focused on lead generation, conversion, and remarketing, emphasizing native form fills
• Analyze performance metrics daily to drive data-informed decisions and improvements
• Develop and execute A/B and multivariate tests on audiences, creatives, placements, and CTAs
• Optimize campaign structure, bidding strategies, budget allocation, and funnel performance to meet ROAS and CPA targets
• Set up and maintain Meta pixels, custom conversions, and tracking integrations
• Collaborate with marketing teams to develop compelling ad creatives tailored to target audiences
• Create and manage multiple forms of creative across all platforms
• Integrate campaigns into HubSpot for seamless CRM and lead funnel integration
• Build remarketing and lookalike audiences from first-party and CRM data sources
• Produce weekly and monthly performance reports with actionable insights
• Stay up-to-date on Facebook/Instagram platform changes, algorithm updates, and new features

Preferred Qualifications

• Experience with Google Ads and cross-platform campaign strategy
• Experience creating ad creative with tools like Canva and ChatGPT
• Data-driven thinking
• Strong attention to detail and organizational skills
• Ability to work independently in a fast-paced, performance-driven environment
• Solid understanding of attribution modeling and marketing KPIs (ROAS, CPA, CPL, CTR, etc.)
• Excellent written and verbal communication skills

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST