Digital Marketing Specialist

Summary

Join Manay CPA, a reputable full-service accounting firm, as their Digital Marketing Specialist! You will design and execute comprehensive digital marketing strategies, manage paid advertising campaigns across multiple platforms, and analyze key performance indicators. Responsibilities include keyword research, budget management, and collaboration with internal and external teams. The ideal candidate possesses a minimum of 3 years of experience in a similar role, proficiency in relevant tools, and excellent collaboration skills. Manay CPA offers a fully remote position with a competitive salary, excellent training, paid vacation, and growth opportunities. This is a fantastic opportunity to contribute to a successful and growing firm.

Requirements

• Bachelor's degree in marketing, communications, or a related field (preferred)
• Minimum of 3 years of experience as a Digital Marketing Specialist or a similar role
• Advanced level of English IS A MUST – all interviews will be conducted in English!
• Proven experience in PPC, lead and demand generation, and managing campaigns on Google Ads, Meta, Bing, and LinkedIn
• Proficiency in reporting and analytics using tools like Google Analytics and Search Console
• Experience with CRM platforms and budgeting for digital marketing initiatives
• Knowledge of SEO, content optimization standards, and familiarity with tools such as SEMrush and Screaming Frog
• Familiarity with content management systems (e.g., WordPress) and backend/frontend processes
• Excellent cross-group collaboration skills
• Highly organized, have multi-tasking skills, and ability to operate in ambiguous environments
• Ability to prioritize and multi-task in a fast-paced work environment
• Attention to detail and ability to follow standard procedures required

Responsibilities

• Design and execute comprehensive digital marketing strategies to drive lead generation, brand awareness, and conversions for Manay CPA
• Plan, launch, and optimize paid digital advertising campaigns across platforms including (but not limited to) Google Ads, Meta Ads, Bing, LinkedIn, and YouTube, in collaboration with performance marketing agencies
• Conduct thorough keyword research and competitive analysis to inform both SEO and PPC campaign strategies
• Manage advertising budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives and ROI targets
• Monitor and analyze key performance indicators (KPIs), such as cost-per-lead (CPL), click-through rates (CTR), conversion rates, and overall campaign performance, providing regular reports
• Implement remarketing and retargeting strategies to re-engage website visitors and drive conversions
• Create and optimize landing pages, forms, and other website elements to improve user experience and lead capture rates
• Collaborate with the content team to develop engaging content tailored to paid campaigns, including ad copy, video scripts, and graphics
• Oversee the development and implementation of lead generation tactics, leveraging CRM platforms to track and nurture leads through the sales funnel
• Conduct content audits and collaborate with internal teams to align website and campaign content with overall marketing objectives
• Assist with website updates and enhancements to support lead generation efforts, working with internal stakeholders and external vendors as necessary
• Stay updated on industry trends, new advertising tools, and algorithm changes to continuously refine digital marketing and PPC strategies
• Support SEO efforts as needed, including local SEO optimization, content updates, and on-page enhancements to complement PPC campaigns

Preferred Qualifications

• Marketing agency or Agency management experience IS A PLUS
• Familiarity with the accounting industry, whether at a basic or advanced level, IS A PLUS

Benefits

• USD base salary based on experience
• Fully remote working opportunities
• Great company culture, family-like work environment
• Excellent on-going training
• Paid vacation and holidays
• Growth opportunities