Digital Marketing Specialist

Summary

Join Nearsure's LATAM team as a Digital Marketing Specialist and contribute to lead generation and brand visibility. This remote role involves collaborating with team members to create a unified marketing strategy across digital channels. You will manage digital campaigns, create engaging content, optimize SEO, and utilize analytics to track performance. Nearsure offers a supportive work environment with 100% remote work, paid time off, national holidays, sick leave, a refundable annual credit, teambuilding activities, and a birthday day off. The company prioritizes work-life balance and provides a People Care team for support. This is a B2B marketing role requiring strong communication skills in English.

Requirements

• Bachelor's Degree in Communication, Marketing, or related fields
• 2+ Years of B2B marketing experience
• Advanced English Level is required for this role as you will work with US clients. Effective communication in English is essential to deliver the best solutions to our clients and expand your horizons

Responsibilities

• Conduct market research, analyze trends, and define Ideal Customer Profiles (ICPs) to support innovative strategy ideation and align marketing efforts with business goals
• Plan, execute, and optimize multi-channel digital marketing campaigns. Focus on lead generation, brand awareness, and customer engagement across email, social media, PPC, and content marketing channels
• Develop and manage engaging marketing content, including email campaigns, blog posts, case studies, and landing pages among others
• Ensure continuous SEO optimization of website content, landing pages, and digital assets, following best practices to drive traffic and improve organic search visibility
• Strategize, and manage high-impact PPC campaigns, particularly on platforms like Google Ads and LinkedIn, to drive targeted traffic and generate quality leads
• Oversee and manage reviews across online directories, maintaining a positive brand reputation, and leveraging reviews to improve customer engagement and trust
• Utilize analytics tools to track, measure, and analyze the performance of digital campaigns, gathering data insights to use in campaign optimization
• Develop and execute marketing strategies for webinars, conferences, and virtual events, coordinating with event organizers and speakers to enhance our brand presence, drive attendance, and generate leads

Preferred Qualifications

• Strong experience in creating high-quality, engaging content for diverse B2B audiences across multiple platforms
• A data-driven mindset with a focus on results, measurement, and continuous optimization
• Expertise in email marketing campaign management
• Proficiency in marketing automation technology and analytics tools
• Ability to adapt and thrive in a fast-paced, dynamic environment
• Resourceful, proactive, and a strong team player
• Knowledge on line of business with Microsoft or ServiceNow

Benefits

• USD 💲 Salary compensation
• 100% remote work 🏢 but if you feel like connecting with people you can visit coworking spaces all over LATAM allowing you to expand your professional network
• Paid time off according to your country’s law without affecting your monthly salary to ensure that you have plenty of time to rest and recharge
• Your country’s national holidays 🌴 allow you to celebrate important events and traditions with your loved ones
• Sick or medical leave 😷 when needed so that you can take a day off to take care of your health, and have wellbeing without worrying about work
• Refundable annual credit 💸 for you to spend on your favorite perks
• Teambuilding activities 🤜🤛 such as coffee breaks, tech talks, and after-work gatherings with your Nearsure colleagues, to feel close to our community
• A day off during your birthday week 🥳🎂 to enjoy with your family and friends, ensuring that you have a chance to make memories on your special day