Digital Marketing Specialist

Summary

Join Wing and redefine the future of work! As a Bilingual Digital Marketing Specialist, you will manage and execute marketing campaigns across various digital platforms, ensuring brand consistency and customer engagement. You will create engaging content, research influencers and partners, and analyze campaign performance. This remote position requires strong digital marketing skills, content creation experience, and proficiency in design software. The role offers performance incentives, job security, paid training, and a supportive work environment. Apply now if you are located in MX and LATAM and have 2+ years of social media or 1-2 years of digital marketing experience.

Requirements

• Bachelor's degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• USB Headset with Noise Cancellation feature
• Working Webcam
• Main and backup computer: at least 1.8 GHz processor with at least 4GB RAM
• Main Internet Service Speed: at least 25 Mbps wired connection
• Backup Internet Service Speed: at least 10 Mbps

Responsibilities

• Upload videos and graphics, keep the account up-to-date & manage reviews
• Develop, execute, and monitor the execution of marketing campaigns on various digital platforms
• Ensure consistency of branding across all accounts and channels
• Create events or promos to increase customer engagement
• Manage the contact database & assist with lead generation activities
• Research influencers, compatible products, and businesses to form strategic partnerships
• Set up accounts, liaise with affiliates & manage affiliate partners’ payouts
• Check KPIs, modify bids or budgets & review keyword performance
• Gather information on the brand's audience profiles and develop a content strategy with internal teams
• Create progress reports and monitor the performance and effectiveness of marketing campaigns
• Research on trends, promotional activities utilized by competitors, and competitive marketing insights
• Execute SEO strategies and conduct keyword research
• Conduct general administration
• Use tweak builders to tweak the content
• Ad hoc tasks

Benefits

• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay
• Bonuses, Tips, and Referral Program