Digital Marketing Specialist

Summary

Join RSI Security as a Digital Marketing Specialist and become the subject matter expert on leveraging marketing technologies to enhance our marketing efforts. You will align digital marketing strategies with company goals, implement marketing automation tools, optimize SEO, and ensure website privacy compliance. Responsibilities include website and blog enhancements, ecommerce website optimization, managing Google Ads, email campaign creation, and reporting on performance. This role requires strong web development skills, experience with various marketing platforms (WordPress, WooCommerce, HubSpot, Google Ads, Google Analytics), and project management skills. We offer a remote work environment and a comprehensive benefits package including health insurance, retirement plan, paid time off, and professional development opportunities.

Requirements

• Web development skills with HTML, CSS, JavaScript, PHP
• Google SEO and SSL auditing and optimization
• Extensive experience with developing, maintaining, and optimizing WordPress and WooCommerce websites and blogs
• Google Ads/PPC and Google Analytics
• HubSpot - CRM maintenance, auditing, and automation experience
• GoDaddy hosting security suite
• Familiarity with uptime monitoring tools, backup solutions, broken link checkers, performance testing tools, and cache management tools
• Asana or similar project management tools
• Strong email sequencing and campaign experience
• Event management experience
• Google Suite including Google Docs and Google Sheets

Responsibilities

• Website and blog enhancements including SEO, design, optimization, performance, functionality, quarterly audits, and security
• Oversee and optimize ecommerce website using WooCommerce
• Manage Google Ads and optimize for ROI
• Email campaign creation and management
• Assist with event management, research, and speaking opportunities
• Build and enhance HubSpot automations and workflows to nurture leads and clients
• Conduct competitor and industry research
• Engage with clients and leads on LinkedIn using marketing best practices
• Report monthly on website, blog, and SEO performance using Google Analytics and other tools
• Evaluating, implementing, and improving marketing technologies and tools using Process design, implementation, and continuous improvement best practices
• Task and project management

Benefits

• Personal wellness and employee assistance program
• Employer-paid medical, dental, vision coverage, and life insurance
• Paid holidays, vacation, and sick time
• Educational reimbursement program
• E-learning training courses
• Company-sponsored leadership and mentoring program
• 401K retirement plan with 100% employer match
• Performance bonus
• Employee referral bonus program
• Work and life balance
• Remote work