Digital Marketing Specialist

Summary

Join RSI Security as a Digital Marketing Specialist and become the subject matter expert on leveraging marketing technologies to enhance our marketing efforts. You will align digital marketing strategies with company goals, implement marketing automation tools, optimize SEO, and ensure website privacy compliance. Responsibilities include website and blog enhancements, ecommerce website optimization, managing Google Ads, email campaign creation, and HubSpot automation. You will also conduct competitor research, engage with clients on LinkedIn, and report on performance using Google Analytics. This role requires strong collaboration with internal teams and external vendors. The position offers a remote work environment and a comprehensive benefits package.

Requirements

• Possess web development skills with HTML, CSS, JavaScript, and PHP
• Have experience with Google SEO and SSL auditing and optimization
• Have extensive experience with developing, maintaining, and optimizing WordPress and WooCommerce websites and blogs
• Have experience with Google Ads/PPC and Google Analytics
• Have HubSpot CRM maintenance, auditing, and automation experience
• Have experience with GoDaddy hosting security suite
• Be familiar with uptime monitoring tools, backup solutions, broken link checkers, performance testing tools, and cache management tools
• Have experience with Asana or similar project management tools
• Have strong email sequencing and campaign experience
• Have event management experience
• Be proficient in Google Suite, including Google Docs and Google Sheets

Responsibilities

• Enhance website and blog, including SEO, design, optimization, performance, functionality, quarterly audits, and security
• Oversee and optimize the ecommerce website using WooCommerce
• Manage Google Ads and optimize for ROI
• Create and manage email campaigns
• Assist with event management, research, and speaking opportunities
• Build and enhance HubSpot automations and workflows to nurture leads and clients
• Conduct competitor and industry research
• Engage with clients and leads on LinkedIn using marketing best practices
• Report monthly on website, blog, and SEO performance using Google Analytics and other tools
• Evaluate, implement, and improve marketing technologies and tools using process design, implementation, and continuous improvement best practices
• Manage tasks and projects

Benefits

• Personal wellness and employee assistance program
• Employer-paid medical, dental, vision coverage, and life insurance
• Paid holidays, vacation, and sick time
• Educational reimbursement program
• E-learning training courses
• Company-sponsored leadership and mentoring program
• 401K retirement plan with 100% employer match
• Performance bonus
• Employee referral bonus program
• Work and life balance
• Remote work