Digital Marketing Specialist

Summary

Join Encoura's dynamic team as a detail-oriented Digital Marketing Specialist. You will manage conversion tracking, conduct pixel audits, optimize search campaigns across platforms like Google Ads and GA4, and ensure data integrity across 200+ campaigns. Collaborate with account managers and technical teams, providing technical support and data-driven optimization. This role offers opportunities to develop expertise in digital marketing technologies and contribute to client success. The ideal candidate possesses technical aptitude, strong analytical skills, and thrives in a fast-paced environment. This position includes opportunities for professional growth and development within the company.

Requirements

• 1-2 years of experience in digital marketing roles
• Bachelor's degree in Marketing, Digital Media, Business, or related field
• Demonstrated experience with Google Ads platform and Search Engine Marketing
• Basic understanding of Google Analytics and Google Tag Manager
• Strong problem-solving, organization, and communication skills
• Strong analytical mindset with attention to detail
• Excellent organizational skills and ability to manage multiple projects simultaneously
• Problem-solving skills, particularly for tracking and technical issues
• Good communication skills for collaborating with team members and stakeholders

Responsibilities

• Build and optimize Search Engine Marketing (SEM) and Performance Max campaigns using Google Ads Editor, ensuring alignment with client goals and industry best practices
• Execute data-driven optimization strategies across Google Ads search marketing campaigns to maximize performance and ROI
• Monitor campaign pacing and budget allocation across accounts, maintaining spend efficiency while meeting client objectives
• Support Account Teams during new client media plan implementations, ensuring proper campaign setup and tracking deployment
• Manage and prioritize a dynamic queue of client requests for campaign optimization, reporting, and technical troubleshooting
• Conduct regular pixel auditing across 200+ campaigns to ensure data accuracy and reporting integrity
• Implement and validate conversion tracking codes across multiple campaign types and platforms
• Troubleshoot and resolve tracking discrepancies between Google Ads, Google Analytics, and client reporting systems
• Configure custom conversion actions aligned with specific client KPIs and business goals
• Develop and maintain UTM parameter structures and tagging systems for digital campaigns
• Perform tracking analysis for campaigns of varying scales, with focus on data accuracy and performance optimization
• Conduct comprehensive landing page analyses to optimize conversion performance across client digital campaigns
• Provide technical support for basic GA4 dashboard creation and customization requests
• Assess and implement tracking requirements for new clients using established project management systems
• Support digital operations team with data management requests and reporting needs
• Process and execute tracking implementation requests across multiple platforms, ensuring timely delivery and accuracy
• Regularly checking email and the project management system for urgent tracking issues or campaign alerts
• Review daily performance metrics across major search campaigns, focusing on any that are off-pace or showing performance issues
• Conduct scheduled pixel audits for 15-20 campaigns (part of the quarterly review process)
• Update tracking documentation for recently completed implementations
• Manage strong multitasking abilities as priorities can shift throughout the day based on client needs and technical issues that arise
• Attend campaign performance review meetings with Account Teams
• Regularly update the project management system with completed tasks and progress notes
• Monitor Tracking and Search Queue for new tasks or requests that need attention
• Build campaign structure and ad copy suggestions for Search campaigns
• Review search term reports and add negative keywords
• Adjust bids based on performance data

Benefits

• Comprehensive health and benefits package
• 401k company match that vests immediately upon participation
• Paid holidays and a generous PTO policy
• Paid parental leave