Curology is hiring a
Digital Media Manager

Summary

The Digital Media Manager role at Curology & Agency is responsible for driving user acquisition and brand growth through efficient management of various media channels. The role requires 3+ years of cross-channel media planning experience, knowledge of digital channels, understanding of full-funnel marketing, exceptional communication skills, strong analytical skills, and the ability to execute day-to-day tasks while delivering a broader strategic vision.

Requirements

• 3+ years cross-channel media planning experience including direct hands-on-keyboard management of one more more channels
• Knowledge of digital channels and experience with in-platform campaign setup (YouTube, paid social and/or programmatic)
• Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics
• Ability to identify, evaluate, and implement test opportunities
• Exceptional communication skills to direct agency work with clarity and build strong cross-functional relationships with internal stakeholders
• Independently driven and proactive in identifying opportunities to improve campaign performance
• Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
• Ability to execute day-to-day while delivering a broader strategic vision

Responsibilities

• Own the day-to-day management of acquisition channels, delivering on growth goals (as measured by our MMM)
• Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
• Set up campaigns in digital platforms, including trafficking creative, setting up tests or lift studies, and managing optimizations and pacing
• Identify new growth opportunities and develop short- and long-term testing roadmaps
• Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
• Perform deep quantitative analysis to understand channel effectiveness and inform media & creative direction
• Identify process efficiencies to streamline work with other business functions (i.e. finance, influencer team, creative)
• Partner with the IMC & Creative teams to align on optimal creative deployment based on campaign needs, historical performance and channel best practices
• Work with organic social, lifecycle, and influencer team members to identify opportunities for creative resource efficiency
• Participate in calls with brand media agency to identify opportunities for cross-channel synergy
• Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices

Preferred Qualifications

Bonus points for experience in the D2C/skincare industry