Keller Postman is hiring a
Senior Paid Media Manager

Summary

Join Keller Postman LLC as a Senior Paid Media Manager to lead the development and execution of comprehensive paid media strategies across multiple digital channels, aligning with broader business objectives. The ideal candidate will possess extensive experience in purchasing and managing digital advertising space, particularly within the B2C arena, and will be skilled in creating dynamic content that amplifies campaign impact.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• At least 3 years of hands-on experience in digital media buying, with a minimum of 2 years focused on B2C campaigns
• Demonstrated success in managing and optimizing large monthly budgets (six figures and above)
• Strong proficiency in digital advertising platforms such as Google Ads and Facebook Ads Manager
• Proven analytical skills with the ability to derive meaningful insights from complex data sets
• Experience in graphic design, with 2+ years of practical application
• Superior communication and collaboration skills, with the ability to work effectively across teams
• A results-oriented mindset with the ability to thrive in a fast-paced, dynamic environment

Responsibilities

• Lead the development and execution of comprehensive paid media strategies across multiple digital channels, including Meta, YouTube, Native, and Display networks, aligning with broader business objectives
• Oversee the acquisition and management of digital ad space, ensuring optimal placement and performance. Negotiate and manage vendor relationships to secure the best possible rates and positions
• Spearhead the design and execution of high-impact ad creatives across Meta, YouTube, Google, and other platforms, ensuring adherence to best practices and optimization for performance, engagement, and conversion
• Utilize advanced analytics to monitor, analyze, and interpret campaign data, making data-driven decisions to refine targeting, creative, and budgeting for continuous improvement
• Manage and optimize large-scale budgets (six figures and above) with precision, ensuring that every dollar is maximized for the highest possible ROI
• Design, implement, and analyze A/B tests to evaluate the effectiveness of different ad creatives, formats, and targeting strategies. Apply learnings to enhance future campaigns
• Stay ahead of industry trends, emerging technologies, and new advertising platforms. Identify and recommend innovative approaches to enhance campaign performance and expand market reach
• Produce detailed, actionable reports that track campaign performance against key metrics. Present insights and strategic recommendations to senior leadership, providing guidance on future media investments
• Ensure that all advertising practices adhere to legal requirements, industry standards, and ethical guidelines. Promote best practices across the team to maintain the firm’s reputation for integrity