The National Research Center for College & University Admissions is hiring a
Digital Media Manager

Summary

The job description is for a Media Manager role at Encoura, where the employee will oversee media plans for digital clients, work closely with the Digital Sales team, and report to the VP of Digital. The role involves creating slide decks, writing creative briefs, managing pending items, collaborating with various teams, ensuring proper tracking implementation, and managing client expectations.

Requirements

• Experience in mobile, social, and digital advertising
• Exceptional detail in record keeping and managing projects
• Ability to manage and prioritize multiple projects and deadlines
• Good presentation and communication skills
• Copywriting and project management software experience (Monday.com)
• Bachelor’s degree required

Responsibilities

• Oversee all media plans for assigned digital clients
• Ensure successful on-time launch of each campaign in the media plan for our clients
• Schedule kick-off calls with clients and create a slide deck to review their individual media plan
• Write creative briefs, collect/organize visual assets and submit internal creative requests for graphic designers
• Work with graphic designers to get creatives back in a timely manner, send to clients for approval, and steward all revisions
• Manage pending items for numerous campaigns and following up to inquire with clients or internally
• Collaborate closely with Encoura Digital Operations, campaign managers and marketing services to achieve efficient outcomes
• Work with clients and digital marketing analyst to ensure proper tracking implementation for desired reporting experience
• Manage client expectations as to the timeline to launch a campaign
• Traffic all campaigns in a timely manner ensuring that all creatives, data, targeting, landing pages, and tracking are correct
• Conduct quality checks to ensure campaigns are launched correctly
• Assist the digital sales rep on reporting calls to ensure any changes and optimizations are made to any live campaigns
• Manage and troubleshoot creative previews on the reporting dashboard
• Be a resource to the sales team for creative strategy ideas and campaign best practices

Preferred Qualifications

Organized, problem solver and multi-tasker personality

Benefits

• Comprehensive health and benefits package
• 401k company match that vests immediately upon participation
• Paid holidays and a generous PTO policy
• Paid parental leave