Digital Media Manager

Summary

Join Unlock Health's Integrated Marketing Media team as a Digital Media Manager, focusing on Programmatic and Social media campaign management. You will be responsible for campaign setup, optimization, and reporting, collaborating closely with other teams. This role requires 1-3 years of experience in paid social and programmatic campaigns, expertise in campaign tagging and trafficking, and strong communication skills. Unlock Health offers a competitive salary and benefits package, including health, dental, and vision insurance; life, short- and long-term disability insurance; 401(k) with company match; flexible paid time off; paid parental leave; and hybrid/remote work options. The ideal candidate is passionate about healthcare and thrives in a fast-paced environment. You will be instrumental in maximizing campaign performance and contributing to the agency's success.

Requirements

• 1-3 years of hands-on experience in paid social and programmatic campaign execution
• Bachelor's degree in Marketing, Advertising or related field
• Expert in tagging, trafficking and QA-ing campaigns
• Excellent communication and negotiation skills; ability to articulate strategy and performance to clients and internal teams
• Experienced in the setup, execution, and performance for both Programmatic and Social campaigns
• Strong knowledge of the digital landscape (programmatic, social, and paid search)
• Strong grasp of ad-serving platforms (e.g. Google’s CM360)
• Hands-on experience setting up and managing campaigns in DSPs
• Demonstrates creativity and storytelling ability in writing insights and report development

Responsibilities

• Campaign setup, management and optimizations for all self-managed digital platforms
• Collaborate closely with Sr. Digital Media Manager to ensure maximizing campaign performance
• Ensure buys are live with the correct creative and that data is pulling into analytics and ad serving platforms
• Optimize media plans and budgets according to the best media mix on a daily, weekly and monthly basis
• Experiment with new platforms and channels; brainstorm new and creative growth strategies through digital marketing
• Deliver performance updates and recommended optimizations to Sr. Digital Media Manager and Planning counterparts
• Collaborate with media planning team to identify target audiences and craft effective campaigns
• Coordinate with Search and Ad Ops teams, offering support as needed
• Responsible for accuracy in social and programmatic dashboard data and reporting decks
• Seek out new ways to showcase data and partners to help close the loop for ROI/attribution
• Routinely analyze data to provide optimization recommendations and reporting insights
• Measure and report on performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

Preferred Qualifications

• Interest in following healthcare, advertising, and media trends
• Healthcare experience and/or a passion for healthcare industry
• Continuous desire to learn about the ever changing social and programmatic landscape

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program