Senior Manager, Digital Media

Summary

Join the Ad Council's Digital Media & Operations Center of Excellence as a Senior Manager, Digital Media (Contract Employee) to oversee the end-to-end execution of programmatic campaigns. This 6-month contract role involves managing programmatic campaigns across platforms like The Trade Desk and DeepIntent, collaborating with internal teams and external vendors. You will assess campaign objectives, ensure timely deliverables, and track performance. The ideal candidate possesses 4+ years of digital advertising experience, including hands-on programmatic campaign management, and a strong understanding of paid search and social media. The role requires excellent project management and communication skills. Compensation is $8,400-$9,000 monthly, with limited benefits and paid time off included. The position can be fully remote.

Requirements

• 4+ years of digital advertising experience, ideally 2+ years at a media agency
• Hands-on-keyboard experience managing million-dollar+ programmatic campaigns
• Working knowledge of paid search and social
• Familiarity with CRM and project management software such as Salesforce and Asana
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Apply a test-and-learn mindset to all tasks
• Process-obsessed, but open to optimizing and iterating
• Strong work ethic and commitment to high-quality, accurate results
• Excellent project management, presentation, and organizational skills
• Belief that no task is too small and an open desire to jump in and support teams whenever needed

Responsibilities

• Oversee media planning, execution, and reporting across programmatic platforms, including but not limited to The Trade Desk, DeepIntent, Amazon, and Vistar
• Manage, and iterate processes with internal departments, media, and ad tech partners, and agency teams, streamlining communication and ensuring media dollars are spent efficiently
• Assess campaign objectives and goals, creatives, flight timing, and key deadlines for programmatic media campaigns
• Ensure agency teams are on track with campaign deliverables, including providing regular reports with key data points for holistic reporting out of media efficacy
• Collaborate with Digital Media & Operations leadership to effectively manage relationships with our ad tech partners and agency advisors, supporting project management, account strategy and leading day-today relationship management
• Track partnership engagement and pro bono and “low bono” service donations through CRM platforms such as Salesforce
• Support the evolution and growth of the Ad Council’s inclusive media program by exploring new diverse-owned inventory and ad tech partners in the paid programmatic space
• Regularly work with Campaign Development and Finance to track quarterly paid programmatic forecasts, as well as any monthly billing/invoicing for the paid programmatic campaigns
• Act as a subject matter expert for platforms and be prepared to answer broader platform questions while providing specific insight into performance expectations
• Stay up to date with industry trends and be prepared to create overviews of industry news and forward-thinking strategies for how this will impact Ad Council and our campaigns
• Collaborate with the wider Digital Media & Operations team to strengthen and improve our planning and buying processes, helping to evolve Ad Council’s digital media offerings

Benefits

Limited benefits and paid time off