Senior Digital Media Manager

Summary

Join Databricks as a Senior Digital Media Manager and lead our digital media go-to-market efforts across priority campaigns. You will develop cross-channel media strategies, conduct audience research, present recommendations to stakeholders, and collaborate with various teams. This role requires expertise in digital media planning, data analysis, and strong communication skills. The position offers a competitive salary, and Databricks is committed to fair and equitable compensation practices. The total compensation package may also include an annual performance bonus, equity, and benefits. While candidates in the listed locations are encouraged, remote candidates in other locations are also welcome.

Requirements

• 7+ years of marketing experience, with 4+ years specifically in digital media planning
• Proven B2B marketing experience
• Expert in analyzing complex data sets to make informed decisions and share insights
• Proficient in building media plans from scratch with evolving requirements
• Expert knowledge of digital channel strategies and targeting capabilities
• Strong project management skills to ensure timely campaign launches
• Experience in applying audience research to inform media placements, ad formats, creative, offers, messaging, and web experiences
• Excellent communication skills, particularly in conveying strategy and insights

Responsibilities

• Develop cross-channel media strategies for priority marketing campaigns, aligning with organizational objectives and target outcomes
• Conduct digital audience research to inform channel and tactic selection for effectively reaching target personas
• Present media strategy recommendations to stakeholders and leadership, proactively clarifying strategies when necessary
• Collaborate with Integrated Campaigns and Brand Creative teams to develop engaging ads, content, and web experiences following media best practices
• Partner with regional team members to determine campaign support levels for global and local programs
• Manage expectations and drive cross-functional alignment across multiple campaigns
• Work with Analytics team to establish measurement frameworks for digital media campaigns aligned with program goals
• Analyze data and establish test plans to improve campaign performance and enhance digital experiences

Benefits

• Annual performance bonus
• Equity
• Comprehensive benefits and perks
• Pay Range Zone 1: $146,000 — $223,900 USD
• Pay Range Zone 2: $131,400 — $201,500 USD
• Pay Range Zone 3: $124,100 — $190,300 USD
• Pay Range Zone 4: $116,900 — $179,200 USD