Digital Optimization Specialist

Summary

Join Oowlish, a rapidly growing Latin American software development company, and collaborate with US and European clients on cutting-edge digital solutions. As a CRO Specialist, you will be responsible for developing and implementing strategies to optimize website and landing page performance, analyzing user behavior and conversion data, and working with cross-functional teams. This remote position offers flexible hours and a supportive work environment with opportunities for professional growth. Oowlish is a certified Great Place to Work, and this role requires 5+ years of experience in CRO or a similar digital optimization role with expertise in e-commerce platforms, particularly Shopify. The ideal candidate will possess strong analytical and communication skills and a deep understanding of SEO best practices.

Requirements

• 5+ years of experience in CRO or a similar digital optimization role
• Hands-on experience working with e-commerce platforms, particularly Shopify
• Deep understanding of SEO best practices and their influence on conversion
• Proficiency with analytics and behavior tracking tools (e.g., Google Analytics, Hotjar, Crazy Egg)
• Strong analytical and communication skills with the ability to translate data into actionable strategies

Responsibilities

• Develop and implement CRO strategies to optimize website and landing page performance
• Analyze user behavior, conversion data, and customer journeys using tools like Google Analytics, Hotjar, and other A/B testing platforms
• Work closely with design, product, and marketing teams to propose and execute testing hypotheses
• Monitor and report on key metrics to evaluate test results and guide future initiatives
• Optimize pages for SEO while improving conversion flows, especially in Shopify environments
• Identify growth opportunities through data and experimentation

Preferred Qualifications

• Background in Growth Marketing
• Familiarity with A/B testing tools like Optimizely, VWO, or Google Optimize
• Basic knowledge of HTML/CSS and how it impacts page performance

Benefits

• Home office
• Flexible Hours
• Competitive compensation based on experience
• Career plans to allow for extensive growth in the company
• International Projects
• Oowlish English Program (Technical and Conversational)
• Oowlish Fitness with Total Pass
• Connecting You (Internet allowance)
• Anniversary bonus
• Wedding gift
• Pet adoption incentive
• New baby Oowl bonus
• Back to School bonus
• Streaming Subscription
• PTO Bonus
• Games and Competitions