Digital PR & Content Marketing Manager

Summary

Join JobLeads, a fully remote company with a positive and supportive culture, as our Digital PR & Content Marketing Manager. You will be responsible for creating data-driven PR campaigns, leading digital PR and outreach efforts, developing content strategies, and optimizing content performance. This role requires strong data storytelling skills, experience in digital PR and content marketing, and excellent communication skills. You will work closely with various teams to uncover data insights and create engaging content. The ideal candidate will have a proven track record of securing high-quality media placements and backlinks. JobLeads offers a mission-driven team, access to large-scale datasets, a collaborative remote-first culture, and flexible working conditions.

Requirements

• 4+ years of experience in digital PR, content marketing, or SEO
• Proven track record of securing high-quality media placements and backlinks
• Strong ability to translate complex data into engaging stories
• Excellent written and verbal English communication skills
• Experience with digital outreach platforms (e.g., HARO, PitchBox, BuzzStream)
• Experience collaborating with cross-functional teams (data, engineering, marketing)

Responsibilities

• Create Data-Driven PR Campaigns
• Develop compelling, newsworthy stories from our database of 10+ million job listings and extensive customer insights
• Work closely with BI and data engineering teams to uncover angles and trends
• Use AI and analytics tools to discover timely, relevant story opportunities
• Lead Digital PR & Outreach
• Conduct strategic outreach to journalists, bloggers, and digital connectors in global markets
• Build and nurture relationships with media professionals and influencers
• Design and execute PR campaigns to drive backlinks and brand visibility
• Develop Content Strategy & Authority Assets
• Produce varied content formats (infographics, tools, research, trend reports) to enhance authority and linkability
• Align content calendars with seasonal trends, news cycles, and industry events
• Launch reactive PR campaigns based on emerging trends and headlines
• Optimize & Analyze Content Performance
• Ensure SEO alignment without compromising editorial quality
• Track media coverage, backlinks, domain authority, and organic traffic growth
• Conduct competitive analysis to maintain a cutting-edge strategy

Preferred Qualifications

• Skills in data visualization and infographic creation
• Familiarity with AI tools for research, content ideation, and outreach
• Experience with analytics platforms like Google Analytics, SEMrush, or Ahrefs
• Basic understanding of SQL or similar query languages
• Previous success creating B2C content that resonated broadly
• A global perspective on media and content trends

Benefits

• A mission-driven team dedicated to empowering job seekers worldwide
• Access to unique, large-scale datasets for limitless storytelling potential
• A collaborative, remote-first culture that supports your autonomy and growth
• A high-impact role where your work directly influences brand recognition and SEO success
• Flexible working conditions and an international, inclusive team