Marketing Manager

Summary

Join Pavago as their Marketing Manager and redefine luxury aviation marketing. You will architect and implement a comprehensive growth strategy across all digital channels, managing a significant annual advertising budget. Responsibilities include performance marketing (Google Ads, Meta Ads), organic growth (SEO), AI-driven marketing automation (HubSpot), social media strategy, and comprehensive analytics and reporting. Success requires proven experience in digital marketing, managing large-scale ad budgets, and expertise with HubSpot and SEO tools. The ideal candidate will be analytical, creative, and possess experience in luxury, travel, tech, or aviation.

Requirements

• 3 + years of digital marketing experience across paid media, organic, social, and email
• Proven success managing large-scale Google Ads and Meta Ads budgets
• Deep familiarity with HubSpot CRM , workflows, reporting, and automation
• Strong experience with SEO tools like Ahrefs, SEMrush, and Screaming Frog
• Practical knowledge of AI tools used in performance marketing, content, and automation
• Social media savvy — capable of crafting strategies tailored to premium consumer behavior
• Analytical and creative — you thrive at the intersection of data, design, and storytelling

Responsibilities

• Architect and implement a unified growth strategy across paid, organic, social, and automated channels
• Own the digital customer journey — from awareness and acquisition to retention and loyalty
• Manage and continuously optimize a $250K+ annual Google Ads budget (Search, Display, Video)
• Lead Meta Ads campaigns (Instagram/Facebook), targeting high-net-worth individuals and global luxury markets
• Build and test ad creatives, funnels, and landing pages to improve conversion and reduce CAC
• Spearhead our SEO strategy — from technical site audits and keyword research to backlink building and optimized content
• Collaborate with content creators and web designers to increase visibility and rank for competitive luxury aviation keywords
• Use AI tools (e.g., ChatGPT, Jasper, Copy.ai, Midjourney) to scale content creation, performance analysis, and A/B testing
• Continuously experiment with AI-based ad copy, audience segmentation, and creative generation
• Automate campaigns and lead nurturing using HubSpot workflows and AI-enhanced sequences
• Oversee brand presence and growth across Instagram, Facebook, LinkedIn, TikTok , and emerging platforms
• Develop and schedule thumb-stopping content tailored to each platform’s algorithm and luxury audience
• Identify influencer partnerships, PR hooks, and UGC opportunities to build brand buzz
• Manage the full HubSpot ecosystem : lead scoring, list segmentation, funnel automation, and campaign tracking
• Execute lifecycle marketing — from welcome flows to re-engagement and VIP loyalty campaigns
• Monitor performance across all digital platforms using GA4 , HubSpot dashboards, and custom reporting tools
• Deliver actionable insights to leadership to improve ROAS, optimize CAC: LTV ratios, and drive channel efficiency
• Shape and maintain a consistent luxury tone and design language across all platforms
• Create high-converting messaging that resonates with ultra-affluent travelers
• Stay on top of luxury marketing trends, competitor moves, and evolving audience behavior

Preferred Qualifications

Experience in luxury, travel, tech, or aviation is a big advantage