Content Marketing Manager

Summary

Join WorkMotion's Marketing Team as a Content Marketing Manager and contribute to our brand's growth. You will own the end-to-end content strategy, creating high-quality content in English and German for various platforms. Responsibilities include managing content calendars, social media presence, and collaborating with cross-functional teams. Success requires leveraging AI tools while maintaining authenticity, implementing SEO best practices, and measuring content performance. The ideal candidate possesses 3-4 years of experience in B2B content marketing, a strong portfolio, and fluency in English and German. WorkMotion offers a global, remote work environment with various benefits.

Requirements

• 3–4 years of experience in content marketing (B2B SaaS or HR tech experience is a plus)
• A portfolio of content that educates, engages, and converts. You’re proud of the work you’ve done, and you know what works
• Native or fluent English and German skills (You’ll write in both, though our primary language is English)
• Experience managing content calendars, juggling multiple projects, and working cross-functionally
• An interest in content analytics. You like to test, learn, and iterate
• Basic knowledge of SEO, AI content tools, and a hunger to keep learning more
• Highly motivated and able to work independently with minimal supervision

Responsibilities

• Own the end-to-end content strategy for WorkMotion, including coming up with new ideas, maintaining content calendars and working cross functionally with multiple teams including Sales, Product and CS
• Create well-researched, high-quality written content in both English and German: including but not limited to landing pages, articles, emails, guides, whitepapers, research reports, and more
• Own our social media presence from strategy to execution. You’ll craft posts that people actually want to read and engage with (primarily on LinkedIn, but also Facebook, Instagram, and others)
• Strike the right balance between leveraging AI for efficiency and ensuring every piece of content feels authentic, human, and genuinely engaging
• Understand and implement SEO best practices to make sure our content ranks and resonates
• Manage multiple projects and collaborate with external partners like PR agencies, freelancers and video producers. You’ll manage timelines, briefs, and reviews like a pro
• Measure content performance to ensure it’s not just high-quality but also generates leads and delivers value
• Experiment with various formats like short-form videos, animations, or visual storytelling in collaboration with our Graphic Designer. You’ve got a strong eye for design and know how to brief creatives

Benefits

• We're a global team of talented individuals spread across 26 countries. Our WorkFlex program lets you work from anywhere, anytime. Whether it's a beachside office or a cosy home office, the choice is yours
• We know mental health matters, which is why we offer a dedicated Well-Being Day—a full day off just to recharge and relax
• Whether it's yoga, weightlifting, or a quick jog—work out on your terms, at a discount with our subsidised gym memberships
• With our Training & Development Allowance, you'll have all the opportunities you need to keep expanding your skills and knowledge
• Take part in exciting annual team meetups!