Digital Programs and Communications Specialist

Summary

Join HealthCorps, a national non-profit organization, as a Digital Programs Specialist to implement teen health and wellness programs digitally, creating engaging content, hosting virtual events, advancing user engagement, and increasing brand awareness.

Requirements

• Bachelor’s degree in marketing, communications, or related fields
• 2+ years of relevant experience in communications and digital engagement including for example, social media management, website maintenance, digital content creation
• Familiarity with diverse social media tactics and tools
• Ability to communicate effectively to both teen and adult audiences. Excellent formal and conversational writing for a broad range of platforms and strong verbal presentation abilities
• Intermediate to expert level proficiency with Instagram, TikTok and YouTube applications
• Intermediate to expert level proficiency with digital design software, such as Canva or Adobe’s Creative Suite
• Intermediate level proficiency in WordPress or other website platforms
• Immediate to expert level proficiency with the Microsoft Office suite of applications (including Word, PowerPoint and Outlook)

Responsibilities

• Create Engaging Content
• Create and format curriculum and expert-advisor resources for use on HealthCorps’ teen-facing social media and website platforms
• Content and related communications will support knowledge and skill development, positive social norms, and improved perceptions around targeted health and leadership behaviors
• Content will utilize current trends and persuasive communication cues, be tailored toward a teen-centered brand identity, be aligned with HealthCorps’ mission and values, and be presented in mixed formats (graphics, video, interviews, and presentations)
• Host Virtual Health-Promoting Events
• Plan and execute impactful virtual events that support the personal and professional growth of teens nationwide. Events should be organized to excite and inspire students to attend and include influential speakers, networking and idea sharing opportunities, and other inspirational and impactful experiences
• Advance User Engagement & Experience
• Ensure that the look & feel of our digital spaces are inviting, engaging, easy-to-navigate, and up to date. Interact with audiences through inquiry and comment responses, facilitate and share user-generated content, and strategically inform audiences of new programs, resources, and opportunities
• Use available analytics and advice from expert partners on an ongoing basis to inform user acquisition and engagement plans
• Provide feedback to the Education Team about what our digital teen audiences are talking about, how they are responding to the programs and curriculum, and identify opportunities to further engage them in their personal health journeys and as health leaders
• Increase Brand Awareness & Resource Utilization
• Seek and actively engage in collaborations with like-minded organizations and individuals
• Promote and market digital products to internal HealthCorps staff and external partners
• Promote events and featured resources with adequate frequency, duration, and communication formats
• Support Curriculum Specialist in Content Management and Development
• Format and refine curriculum materials to ensure they are consistent with branding and design standards, and write clear, engaging curriculum instructions that guide educators and students
• Develop digital content, such as articles, infographics, and multimedia, that directly supports and enhances the curriculum
• Collaborate closely with the Curriculum Specialist to create a cohesive, curriculum-centered learning experience across our platforms, ensuring its accessibility for a diverse audience of students
• Manage Workflows
• Manage applicable event organization, content creation, and publication processes. Work independently and with collaborators (internal & external) to meet deadlines

Benefits

This is a full-time, salaried position and you will be offered a comprehensive benefits package