Digital Strategy Analyst

Summary

Join Twin Health, a leading digital health company revolutionizing healthcare, as a Digital Analyst. Analyze and interpret digital data to drive strategic decisions and enhance customer experience. Leverage analytics tools, collaborate with cross-functional teams, and deliver actionable insights. This role requires expertise in digital analytics platforms, tag management, and data interpretation. You will develop and execute A/B tests, monitor performance, and ensure data integrity. The position offers a competitive compensation package, comprehensive benefits, and a remote-friendly work environment.

Requirements

• Bachelor’s degree in Data Science, Analytics, Marketing, Computer Science, or a related field. An advanced degree is a plus
• Proven experience (typically 2+ years) in digital analytics, data interpretation, and delivering actionable insights in a dynamic digital environment
• Digital Analytics Platforms: Deep expertise with tools such as Google Analytics, Adobe Analytics (or AEP), and Mixpanel
• Tag Management & QA: Strong experience with tag management solutions (e.g., Google Tag Manager, Adobe Launch, or Telium) and a proven track record in technical debugging and quality assurance for both web and mobile analytics implementations
• Familiarity with marketing technology solutions like Salesforce, Braze, HubSpot, Webflow, Facebook, Instagram, and LinkedIn and similar platforms to support digital marketing analytics
• Experience in managing the complete analytics lifecycle—from requirements gathering and data integration to insights generation and optimization. Familiarity with API development and cloud-based data architectures is a plus
• Excellent troubleshooting skills and a strong analytical mindset
• Ability to interpret complex datasets and technical challenges, translating them into clear, actionable insights that drive digital strategy
• Excellent written and verbal communication skills
• Proven ability to work effectively with both technical and non-technical stakeholders—including marketing teams, product owners, and developers—to ensure accurate data capture and reporting

Responsibilities

• Engage with stakeholders to understand their needs and develop digital analytics measurement strategies that ensure those needs are met
• Design and configure tag management solutions based on requirements to ensure accurate digital data collection using platforms such as Google Tag Manager, Adobe Launch, or Telium
• Utilize various tools and techniques to collect, clean, and analyze digital data from sources such as websites, social media, and online campaigns
• Identify trends, patterns, and opportunities that can enhance the digital customer experience
• Translate analytical findings into clear, actionable insights and recommendations
• Identify areas for improvement, including website usability, conversion rates, and customer engagement
• Develop and execute A/B tests to validate insights and drive performance enhancements
• Work closely with marketing, product, and technology teams to align data-driven recommendations with overall business goals
• Present complex data insights clearly and concisely to non-technical stakeholders, including senior leadership
• Develop and maintain dashboards and reports to track key performance indicators, providing regular updates to stakeholders
• Collaborate with the data and analytics team to develop and refine a comprehensive data strategy and support the implementation of data-driven processes
• Ensure the accuracy and integrity of digital data through regular audits and troubleshooting discrepancies
• Confirm that data collection complies with HIPAA regulations and partner agreements
• Participate in special projects and initiatives related to digital analytics, including the implementation of new tracking methods or tools to support Twin Health’s overall digital strategy
• Additional duties as assigned

Preferred Qualifications

• Industry certifications in digital analytics platforms (e.g., Google Analytics, Adobe Analytics) or related digital marketing technologies
• Experience in a fast-paced digital technology or large enterprise health tech environment
• Familiarity with agile methodologies and project management tools
• Experience in B2B2C preferred

Benefits

• The compensation range for this position is $100,000-$105,000 annually
• A competitive compensation package in line with leading technology companies
• As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan