Senior Digital Media Analyst

Summary

Join Granicus as a Senior Digital Media Analyst and plan, execute, and optimize paid media campaigns across digital channels. Manage client accounts and campaign portfolios, driving performance marketing through paid social, PPC, programmatic advertising, and other platforms. This customer-facing role demands strategic thinking, hands-on campaign management, and strong client relationships to deliver measurable results. Responsibilities include developing comprehensive paid media strategies, executing and managing campaigns on various platforms, monitoring performance and making data-driven improvements, preparing client reports, managing budgets, and ensuring client satisfaction. The ideal candidate possesses 4-6 years of relevant experience, proven success managing media budgets, expertise in ad platforms, and excellent communication and analytical skills. Granicus offers a competitive benefits package including flexible time off, comprehensive health insurance, a 401(k) plan, paid parental leave, and disability and life insurance.

Requirements

• At least 4-6 years of client-facing, hands-on experience in digital media buying, campaign management and optimization, and digital strategy
• Proven track record managing monthly paid media budgets of $50k+ across multiple clients and multiple platform
• Proven experience with ad and reporting platforms including but not limited to Google Ads, Microsoft Ads, LinkedIn, TikTok, Facebook, Spotify, Google Analytics, and Looker Studio
• Excellent communicator who can effectively interact with team members and customers
• Advanced proficiency in campaign setup and management across major advertising platforms
• Strong analytical skills with the ability to interpret complex data sets and identify trends
• Excellent written and verbal communication skills necessary for client presentations and reporting
• Project management skills to handle multiple campaigns and deadlines simultaneously
• Proficient in Excel for data analysis and reporting
• Ability to think strategically while executing tactical campaign optimizations
• Capacity to work under pressure and adapt to changing priorities
• Strong problem-solving skills to troubleshoot campaign issues and performance challenges
• Ability to translate complex data insights into actionable business recommendations
• Competency in building and maintaining strong client relationships
• Ability to educate clients on paid media best practices and industry trends

Responsibilities

• Develop comprehensive paid media strategies across paid social, PPC, and programmatic channels based on client objectives, budget, and target audiences
• Set up, launch, and manage campaigns in platforms including Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and programmatic DSPs
• Analyze campaign metrics, identify optimization opportunities, and implement data-driven improvements to maximize ROI
• Prepare and present performance reports, campaign insights, and strategic recommendations to clients
• Allocate and monitor media budgets across channels, ensuring efficient spend and pacing toward monthly goals
• Serve as primary point of contact for assign client accounts, managing relationships and ensuring client satisfaction
• Coordinate campaigns across multiple channels to ensure consistent messaging and optimal audience targeting
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Preferred Qualifications

• Experience with marketing automation platforms (Act-On, Marketo, etc.) a plus
• SQL knowledge for advanced data analysis a plus

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
• Group legal coverage