Direct Marketing Specialist

Summary

Join Reliance Health, a company redefining healthcare accessibility, as their Direct Marketing Manager. You will drive customer acquisition through various channels, including events, email, and influencer partnerships. This role demands planning and executing campaigns, creating engaging content, and collaborating with other teams. You will track campaign performance, provide insights, and build external partnerships. The ideal candidate possesses 5+ years of marketing experience with a proven track record in customer acquisition and multi-channel campaign management. Reliance Health offers a fully remote work environment, premium health insurance, professional development opportunities, unlimited leave days, and a learning & development benefit.

Requirements

• 5+ years of experience in marketing, focused on customer acquisition
• Proven success in managing campaigns across multiple channels
• Strong content creation and copywriting skills
• Experience using analytics tools to measure campaign success
• Ability to manage multiple projects and work collaboratively
• Experience with event and offline marketing

Responsibilities

• Drive customer acquisition through events, email, referral programs, influencer partnerships, and offline advertising
• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising
• Develop high-impact content aligned with business goals to support customer acquisition and engagement
• Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives
• Manage referral and influencer programs to increase brand visibility and conversions
• Use analytics tools to track performance and optimize campaigns
• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations
• Ensure consistent messaging and content distribution across channels for maximum reach
• Provide actionable insights and performance updates to stakeholders
• Build relationships with external partners, including media agencies and influencers

Benefits

• A fantastic working environment that’s fully remote
• Premium health insurance package
• Collaborative and inclusive work environment
• Professional development, mentoring and growth opportunities
• Unlimited Leave Days: Take the time you need to recharge and rejuvenate
• Learning & Development Benefit: We provide an allowance to support your ongoing professional growth and skill enhancement