Growth Marketing Specialist

Summary

Join ChargePoint, a leader in the EV charging industry, as a Growth Marketing Specialist. You will develop and execute integrated marketing campaigns across digital channels to drive demand and increase conversions. Responsibilities include managing full-funnel campaigns, leveraging data and analytics for optimization, and collaborating with cross-functional teams. The ideal candidate possesses 2-5 years of B2B digital marketing experience, strong analytical and communication skills, and a data-driven approach. This remote position offers a competitive salary range of $45,000 to $95,000, and ChargePoint is committed to fostering an inclusive and diverse work environment.

Requirements

• Minimum 2-5 years of B2B digital marketing experience
• Experience with core digital marketing channels and campaign development
• Highly analytical, data-driven and goal-oriented
• Strong communication and project management skills
• Ability to effectively engage with multiple stakeholders and quickly build relationships to accomplish business objectives
• Open-minded, curious and a strong problem-solver; adapts well to change

Responsibilities

• Develop and execute integrated campaigns: Create, manage and monitor full-funnel marketing campaigns that drive demand, high conversions and quality pipeline
• Master marketing tactics: Using email, webinars, web chat, search and social to develop relevant buyer journeys that meet them where they are and how they want to consume information
• Align stakeholders: Partner across sales, marketing and operations to drive alignment on messaging, content and marketing motions while ensuring process alignment, pipeline growth and overall efficiency
• Leverage data and analytics: Proactively review and share regular campaign insights and performance metrics to refine and optimize campaign strategies
• Optimize Performance: Continuously improve campaign performance, conversion rate and ROI across multiple marketing channels
• Drive process improvements: Work closely with the marketing operations team to automate and scale campaigns, helping to refine processes to enable the seamless delivery of integrated marketing activities across internal and external channels and partners
• Test and experiment : Run experiments like A/B, geo-x and pre/posts testing to exceed critical metrics and improve results

Benefits

• Remote – United States
• The targeted US salary range for roles at this operating level is $ 45,000 to $ 95,000