Digital Marketing Specialist

Summary

Join Aspire Living & Learning as a Digital Marketing Specialist and lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role requires a strategic thinker who thrives in fast-paced environments and is passionate about increasing engagement and brand awareness. You will be a key member of the People & Culture team, reporting to the Director of Marketing. The position is primarily remote but requires residing in Vermont, Connecticut, Massachusetts, Maryland, or New Hampshire. Aspire offers a comprehensive benefits package, including health insurance, retirement plan, paid time off, and professional development opportunities.

Requirements

• 5-8 years of proven experience in digital marketing, campaign management, and paid advertising
• Strong writing and editing skills with attention to detail
• Creative mindset with the ability to think outside the box
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Effective time management skills and ability to coordinate multiple takes with interweaving schedules
• Strong collaboration skills and the ability to work effectively with cross-functional teams
• Live in one of the following states: Vermont, Connecticut, Massachusetts, Maryland, or New Hampshire

Responsibilities

• Craft and implement thoughtful, multi-channel marketing campaigns that connect with diverse audiences and inspire action. Leverage audience segmentation to tailor messaging and ensure campaigns resonate with target groups
• Manage and optimize paid advertising campaigns across digital platforms (e.g., Google Ads, Facebook Ads), incorporating audience segmentation to enhance performance. Explore new advertising opportunities in print and partnerships with local organizations
• Oversee email marketing efforts, including segmentation and automation, to deliver targeted, personalized messages that maximize engagement. Maintain and update Aspire’s website (with vendor support) to enhance user experience and drive traffic through SEO, paid search, and digital ads
• Secure sponsorships and advertising opportunities at key conferences and events. Collaborate with internal teams to ensure Aspire’s brand is effectively represented
• Monitor and manage Aspire’s online presence on platforms like Google Business, Indeed, and Glassdoor. Partner with the People & Culture team to encourage employee reviews and respond to feedback
• Stay up-to-date with industry trends, competitors, and emerging marketing technologies (e.g., automation tools) to identify opportunities for improvement and innovation

Preferred Qualifications

Proficiency in marketing software and tools (e.g., HubSpot, Facebook Ads Manager, Google Ads and Analytics)

Benefits

• Comprehensive Health, Dental, & Vision Insurance - Choose from multiple medical plans, with vision coverage included at no extra cost
• Flexible Spending Accounts (FSA) and Health Saving Account (HSA) options - Use pre-tax dollars for medical and dependent care expenses
• Lifestyle Spending Accounts with JOON - Monthly funds for wellness, fitness, commuting, childcare, pet care, and more
• 403(b) Retirement Plan with Employer Match - A 100% match on contributions up to 2% of your salary
• Generous Paid Time Off - Paid sick, personal, and vacation days, plus holidays
• Professional Growth Opportunities - Access to training, leadership and management courses, mentorship, and career advancement
• Employer-Paid Life & Disability Insurance, Employee Assistance Program (EAP), Telehealth Services and more!