Director - Brand

Summary

Join Sprinto, a leading platform automating information security compliance, as their Director of Brand. You will own Sprinto’s brand strategy and execution, architecting the brand narrative, voice, and positioning to establish Sprinto as a leader in the B2B SaaS market. This role involves driving storytelling across all customer-facing and internal touchpoints, ensuring a consistent brand experience. You will collaborate with various teams, aligning brand initiatives with business goals. This is a high-impact, high-ownership, remote-friendly opportunity for a seasoned brand leader to scale a B2B SaaS brand in a fast-moving startup environment. The position requires a strong understanding of brand strategy, storytelling, and cross-functional leadership, along with experience in social media, PR, and managing creative teams. Success in this role will be measured by key brand performance metrics.

Requirements

• 10+ years of experience in brand marketing, brand management, or communications roles within B2B technology or SaaS companies
• Proven track record of scaling a brand at a high-growth or mid-stage company
• Deep expertise in brand strategy – architecture, positioning, messaging, tone of voice
• Demonstrated success leading or contributing to major rebranding or brand elevation projects
• Excellent collaboration and leadership skills; experience working cross-functionally with GTM, design, and executive teams
• Strong understanding of the U.S. market and enterprise SaaS buying context
• Hands-on experience in social media, PR, and communications strategy
• Outstanding storytelling and writing skills; portfolio of content/campaigns is a plus
• Experience managing creative teams and external agencies
• Data-driven mindset with experience in brand metrics and campaign analysis
• Comfortable working in a remote, fast-paced, high-ownership environment

Responsibilities

• Own Sprinto’s brand architecture and positioning end-to-end – defining our brand pillars, values, and unique value proposition
• Develop and refine our brand voice and visual identity guidelines to tell a compelling story in the market
• Craft and champion Sprinto’s brand narrative and storytelling across all platforms
• Oversee content and campaigns that communicate our mission and product story in an engaging way
• Collaborate closely with Product Marketing, Demand Gen, Design, Sales (GTM), and other teams to infuse the brand into product launches, growth campaigns, and sales enablement
• Ensure that every external touchpoint and internal initiative reflects a unified brand strategy aligned with business objectives
• Own Sprinto’s social media strategy, PR, and communications programs
• Drive our presence on LinkedIn, Twitter, and other relevant channels to build community and engagement
• Manage public relations efforts, thought leadership content, and influencer/partner relationships
• Provide leadership on all creative output – from design of marketing assets and website experience to brand campaigns and videos
• Ensure all creative materials (ads, collateral, event booths, etc.) adhere to brand guidelines
• Manage external agencies or contractors in developing high-quality creative work
• Establish and enforce brand guidelines to ensure consistency across all touchpoints
• Audit customer-facing content and internal materials for brand consistency
• Provide brand training and resources to enable company-wide adoption
• Define key brand performance metrics (brand awareness, NPS, share of voice, engagement, etc.)
• Monitor the health and impact of brand initiatives and report on KPIs to leadership
• Use data-driven insights to continuously refine brand strategy and execution

Preferred Qualifications

• Experience leading brand strategy at a high-growth SaaS startup or scale-up
• Experience building global brands and adapting messaging for diverse audiences
• Familiarity with security, compliance, or enterprise SaaS categories
• Eye for design and experience working closely with creative teams
• Bachelor’s degree in Marketing, Communications, Business, or related field. MBA is a plus

Benefits

• Remote-first policy
• 5 days working with flexible hours
• Group medical insurance (including parents, spouse, and children)
• Group accident cover
• Group term life insurance
• Company-sponsored laptop
• Education reimbursement policy