Director, Creative Marketing

Summary

Join Great Minds as their Creative Director, overseeing the enterprise brand's vision across products, packaging, brand identity, and external communications. Reporting to the VP, Communications, you will develop engaging brand interactions for users, prospects, and employees. Collaborate with content, design, digital, and marketing teams to deliver exceptional client experiences. This role requires a strong portfolio showcasing the ability to translate ideas into visuals and videos, along with experience managing creative teams. The position offers a remote work arrangement and a competitive salary.

Requirements

• 15+ years in direct creative design work
• Portfolio of previous work that displays an ability to turn an idea into a visual piece or video
• Must have experience in concepting and development of advertising/communications, page design, video, and/or digital UX experience
• Must have experience managing internal and remote creative staff
• 10+ years’ experience in design, branding, and creative processes applied to environments, print, and digital media
• Bachelor's degree in relative major or equivalent experience

Responsibilities

• Cultivate the look and feel of the enterprise Great Minds brand across the portfolio of products and multitude of customer touchpoints
• Inspire and lead integrated teams of designers, copywriters and digital UX/UI designers across product development and communications
• Recruit, build relationships, and oversee the work of independent illustrators, photographers, writers, and designers. Have a strong appreciation that illustrations, videos and ancillary multimedia will play an important part in the Great Minds brand
• Set guidelines for the branding/placement of marks for Great Minds
• Improves quality results by studying, evaluating, and re-designing processes; recommending changes to art, copy writing, and production departments
• Develops top quality marketing materials and sales presentations to support the sales team
• Create brand platform ideas that are extendable and memorable for external marketing channels
• Manage creative consistencies across the enterprise and portfolio
• Bring new ideas and innovation to GM products
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations

Preferred Qualifications

• Experience in the education sector preferred
• Experience as an art director/ creative director for cross channel content desired
• Strong conceptual thinker and creative problem solver
• Ability to storyboard/sketch or translate ideas to designers and other stakeholders to spark further idea generation or refinement
• Resilience in accepting creative feedback and managing multiple inputs while being able to clearly articulate a well thought out point of view
• Extensive experience and proficiency with current graphic design software and tools, practices and procedures including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro and InDesign), Keynote, Microsoft PowerPoint and Microsoft Word, HTML and others required to accomplish creation, review and output for print and digital delivery

Benefits

Remote work