Director, Creative Digital Marketing

Summary

Join Granicus as the Director, Corporate Creative Digital Marketing and lead the creative vision and execution for all digital projects and campaigns. You will be responsible for the digital marketing strategy and execution across web, social, and advertising channels. This role requires a deep understanding of website strategies and technologies, digital marketing platforms, data analytics, and customer acquisition strategies. You will lead a team of marketing professionals and collaborate with cross-functional departments. You will manage the digital marketing budget, analyze performance, and optimize strategies based on data-driven insights. Success requires creative thinking, strong analytical skills, and the ability to manage multiple projects simultaneously.

Requirements

• 8–10+ years in digital marketing, with 3–5 years leading strategy in a B2B or B2G SaaS company; B2G experience preferred
• Strong leadership track record managing website and digital marketing teams in a global environment
• Deep experience in website strategy, design and technical implementation and management, including CMS (e.g. WordPress), HTML/CSS basics, UX, etc
• Strong knowledge of SEO, SEM, Google Analytics, and CRM tools
• Experience in ABM platforms and other digital marketing technologies such as 6sense, Drift, Marketo, etc
• Very Strong project management and organizational skills
• Strong written communication skills as well as presentation skills
• Analytical mindset with focus on data-driven decision-making
• Experience with A/B testing and conversion rate optimization
• Creative thinker with attention to detail
• Ability to work in a fast-paced, dynamic environment, balancing multiple projects and priorities
• Passion and/or experience in working with public sector entities
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Responsibilities

• Lead and mentor a team of website and digital marketing specialists to collectively design, execute and optimize all digital platforms, programs and tactics to support corporate, segment and product level initiatives
• Develop and lead our corporate digital marketing strategy and execution across all digital channels – web, SEO/SEM, organic and paid social, email, and display advertising
• Analyze digital marketing performance and present results and data-driven insights and recommendations to leadership
• Monitor digital trends, regulatory updates (e.g., GDRP) and evolving AdTech stacks to maintain competitive advantage and legal compliance
• Direct our website team on both strategy and technical optimization for the corporate website and multiple regional websites to support our top business objectives, focusing on user experience, site performance, and conversion optimization
• Work closely with content and design teams, as well as product marketing and segment marketing teams, to present our value proposition and solutions in a dynamic, engaging, and compelling manner across our sites
• Design, execute and optimize multiple self-discovery paths for key personas to capture, nurture and qualify net new leads
• Work closely with Segment Marketing, Product Marketing, Design, Content, Events, and other teams to synchronize digital efforts around corporate brand campaigns, targeted segment campaigns, product launches, ABM campaigns, and events
• Advise and support Segment and Product Marketing colleagues in designing and executing targeted and/or product-specific campaigns toward public sector segments to generate and progress leads through the sales pipeline
• Support offline initiatives (webinars, trade shows, sponsorships) through digital amplification
• Oversee digital budget allocation, balancing paid media investments (e.g. LinkedIn, Google Ads, media networks) with ROI-focused organic tactics
• Work closely with technology vendors – including 6Sense, Drift, etc. -- to maximize our ROI and drive optimal marketing performance
• Maintain a consistent understanding of marketing technologies and propose new platforms/solutions when applicable to further advance our digital success
• Define key performance indicators in aggregate and by channel across web, social, ABM, display, etc
• Track and interpret metrics to deliver actionable insights and campaign performance reports to the C‑suite and team leaders, demonstrating impact on pipeline, customer acquisition, and brand equity

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
• Group legal coverage