Director of Digital Marketing

Summary

Join Suki, a leading AI voice solutions company in healthcare, as their Director of Digital Marketing. You will build the digital brand from the ground up, creating and executing the digital marketing strategy. Responsibilities include developing and implementing the overall digital marketing strategy, overseeing social media channels, managing the website, measuring ROI, and managing the digital marketing budget. You will also research and implement the latest digital trends. The ideal candidate possesses 10+ years of digital marketing experience, proficiency in various marketing technologies, and a creative mindset. Suki offers a dynamic environment, a chance to make an immediate impact, and the opportunity to work with a team of talented technologists and clinicians.

Requirements

• 10+ years of digital marketing experience
• Must be proficient in HTML and CSS, Google Analytics, SEO, WordPress, Canva or other creative editing tools
• Possess a high degree of skill in writing and editing
• Creative mindset. The ability to come up with innovative, unique, and fresh ideas to help us stand out
• Excellent cross functional skills with the ability to effectively navigate a highly dynamic organization
• Ability to zoom out strategically and zoom in to execute with excellence
• Self-starter that has successfully stood up new business lines or major initiatives
• Willingness to roll up your sleeves
• Ability to manage multiple stakeholders, priorities, and projects

Responsibilities

• Develop, plan, manage, and implement the overall digital marketing strategy for Suki’s brand and our products. Ensure a cohesive online presence across multiple channels
• Ideate, execute, and measure marketing campaigns in the digital landscape. Develop marketing plans based on a digital channel approach and aligned with reaching our key audiences
• Oversee Suki’s social media channels. Responsible for managing and developing our presence on various social media platforms including creating content, scheduling, setting up new channels, engaging with followers, and analyzing performance
• Lead all aspects of our website including design, content, and SEO optimization strategies
• Measure and report on ROI and key performance indicators including Google analytics, lead generation metrics, website performance, engagement rates, CTR, impressions, reach, etc
• Prepare and manage digital marketing budget while balancing both paid and earned opportunities
• Research and implement the latest digital trends that align with Suki and our audiences. Leverage social media and other tactics to promote our products and brand

Preferred Qualifications

• Experience with AI a plus
• Strategic: You can see the big picture, understand how trends are evolving, and act accordingly
• Detail-oriented: You’re excited to roll up your sleeves and make an impact.  Suki is a lean team and everyone executes to achieve our goals
• Expertise: You’re experienced in marketing technology platforms or B2B solutions and can translate highly technical concepts into compelling messages
• Ambiguity: You’re energized, not fazed, by the idea of building a new business line from the ground up.  You can roll with the punches and adapt quickly to new information.  You’re effective in an environment where there are limited processes and can navigate your way to push your initiatives forward
• Sense of urgency: You move fast, but with quality, to make an impact
• Data-driven: You’re proficient in deriving insights from data and making decisions accordingly
• Collaborative: You work well with others, are open to feedback and learning, and work without an ego

Benefits

In compliance with the State of California Pay Transparency Law, the base salary range for this role is between $185,000 - $200,000 in CA.  This range is not inclusive of any discretionary bonus or equity package