Director of Digital Marketing

Summary

Join Suki, a healthcare technology company, as their Director of Digital Marketing to build and scale a high-performing digital marketing engine. You will own and scale the digital marketing strategy, drive full-funnel campaign execution, build and manage a performance marketing engine, lead cross-functional launch campaigns, and continuously analyze and optimize campaigns. This role requires strong command of the healthcare buyer journey, performance obsession, and experience in running complex, multi-channel campaigns. The ideal candidate will have 8+ years of experience in digital marketing, experience with various marketing tools, and a background in launching digital campaigns for AI, SaaS, or HealthTech solutions. Suki offers a mission-driven environment, a product that delivers real results, and a team of experienced professionals. The company is backed by top VCs and is disrupting a large market.

Requirements

• Have a strong command of the healthcare buyer journey, especially for large health systems, clinicians, and IT stakeholders
• Are performance-obsessed and fluent in full-funnel metrics, attribution modeling, and ROI analysis
• Know how to turn brand awareness into pipeline
• Have run complex, multi-channel campaigns and aren’t afraid to get in the weeds
• Are collaborative, curious, and can drive initiatives forward in fast-paced environments
• Bring creative thinking to performance strategy—testing new channels, formats, and campaigns to keep performance growing
• Have 8+ years of experience in digital marketing (B2B SaaS or HealthTech preferred)
• Experience with HubSpot, Salesforce, LinkedIn Ads, Google Ads, Demandbase, or similar ABM tools
• Background in launching digital campaigns for AI, SaaS, or Healthtech solutions
• Hands-on experience optimizing landing pages, CTAs, and website performance
• Prior experience managing contractors or agencies

Responsibilities

• Own and scale our digital marketing strategy, including SEM, earned and paid social, display, web, retargeting, SEO, email, and ABM across high-value accounts
• Drive full-funnel campaign execution, from awareness to conversion, with a clear understanding of B2B healthcare buying cycles and clinician personas
• Build and manage a performance marketing engine that includes brand awareness, web strategy, SEO, paid channels, analytics, while working closely with our demand generation team to ensure all campaign inputs to pipeline and revenue outcomes
• Lead cross-functional launch campaigns with Product Marketing, aligning messaging, landing pages, and demand channels
• Continuously analyze and optimize campaigns to improve conversion rates, CAC, and ROAS across all digital channels
• Manage our digital marketing stack, including attribution tools, marketing automation, analytics platforms, and website optimization tools
• Partner with Growth and Content teams to ensure alignment across paid and owned channels and improve lead quality