Director, HCP Marketing

Summary

Join Nuvalent, a dynamic early-stage biopharmaceutical company focused on oncology, as their Director of HCP Marketing for Zidesamtinib (ROS1). Reporting to the Brand Lead, you will play a pivotal role in the company's first commercial launch. Key responsibilities include developing and executing HCP engagement strategies, leading the creation of personal promotion materials, collaborating with cross-functional teams, and managing the tactical budget. This role demands strong scientific understanding, proven marketing experience in oncology, and exceptional communication and collaboration skills. Success in this position requires a proven track record of managing multiple projects, working with vendors, and achieving results in a fast-paced environment. The ideal candidate will be entrepreneurial, collaborative, and results-oriented.

Requirements

• Bachelor’s degree required
• 5+ years of biopharma Marketing experience, including oncology US product launch experience
• Highly experienced in personal promotion tactics, creative campaigns, market research (including testing of messages / promotional materials), message development, and tactical planning
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate across organization
• Demonstrated experience in managing vendors, meeting dynamic timelines, and responsibly managing budgets
• Successful track record of cross-functional collaboration
• Willingness to travel domestically up to 20%

Responsibilities

• Partner with other functions (e.g., Market Research, Brand Strategy, HCP Marketing – Peer-to-peer, Thought Leader Liaisons, Medical Affairs) to identify / fill critical insight gaps, synthesize findings, and make insight-backed recommendations for HCP engagement strategies, messaging, and tactical plans / execution
• Develop compelling HCP engagement strategies aligned to overall Brand Strategy
• Lead development of HCP personal promotion tactical plan aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
• Collaborate with Digital Marketing and other HCP Marketers to develop a comprehensive, multi-channel HCP Marketing tactical plan, budget, and performance measurement plan
• Collaborate as necessary with Patient- and Payer-directed Marketers to ensure a holistic positive customer experience
• Lead development of insight-driven HCP messaging
• Lead development of HCP campaign, consistent with aligned Positioning / Branding
• Lead development of HCP personal promotion materials (e.g., Core Visual Aid), including management of agency partners and collaboration with Medical, Legal, and Regulatory for review / approval of materials
• Lead engagement with Sales Force and Sales Force Training to ensure consistent feedback, optimization of personal promotion materials, and flawless Field execution aligned to core Brand Messages and Brand Strategy
• Longitudinally evaluate performance of tactics based on KPIs and adjust execution as necessary
• Responsibly manage tactical budget over the course of the year, reallocating / optimizing as necessary and aligning on proposed changes with Brand Lead and Brand Strategy
• Contribute to Leadership presentations (e.g., Launch Readiness Updates, Tactical Plans) as necessary

Preferred Qualifications

• NSCLC Marketing experience preferred
• Proficiency with Veeva PromoMats preferred