Director, Institutional Sales APAC

Summary

Join Keyrock as the Director, Institutional Sales APAC, a remote position based on the US East Coast. This role focuses on expanding Keyrock’s institutional client base in the APAC region by spearheading strategic initiatives with VCs, Asset Managers, Private Wealth, and other institutions. You will drive regional revenue growth through OTC spot trading, financing, and derivative products. Success requires deep expertise in sales & trading, financing, digital assets, and derivatives, along with a proven sales track record. You will implement sales strategies, manage client relationships, collaborate with internal teams, and represent Keyrock at industry events. The ideal candidate possesses extensive experience in institutional sales within financial services, specifically in digital assets, and a strong network in both crypto and traditional finance.

Requirements

• 7+ years of experience in institutional sales within financial services, with at least 2+ years in digital assets sales
• Extensive knowledge of OTC sales & trading, financing and derivatives (options, futures, structured products) and blockchain ecosystems
• Proven track record as an Individual Contributor of successfully engaging with VCs, Hedge Funds and/or private wealth, and of closing complex deals
• Strong institutional network in both crypto and traditional finance sectors
• Familiarity with trading concepts, market-making algorithms, and financial analysis tools
• Bachelor’s degree in finance, economics, engineering, or a related field; advanced degrees or certifications (e.g., CFA, FRM) are a plus

Responsibilities

• Implement the sales strategy developed by Keyrock’s Head of Institutional Sales and Chief Commercial Officer for OTC spot, derivatives and structured products, and expand our financing portfolio with institutional clients
• Identify and qualify high-value leads based on strategic fit, revenue potential, and market alignment
• Drive end-to-end sales processes, from prospecting to deal closure –supported by our CCO and Head of Institutional Sales– ensuring alignment with Keyrock’s institutional sales objectives
• Build and maintain trusted, long-term relationships with clients by understanding their goals and delivering tailored investment and financing solutions
• Act as the primary point of contact, ensuring seamless communication and high client satisfaction
• Proactively address client challenges, leveraging internal teams to resolve issues and strengthen partnerships
• Collaborate with trading, product, and technology teams to design bespoke solutions involving derivatives and structured products
• Identify and activate opportunities for cross-selling
• Stay ahead of industry trends, regulatory developments, and blockchain innovations to ensure offerings remain competitive
• Develop risk-return models to support strategic recommendations and decision-making
• Provide actionable insights to internal stakeholders to enhance product development and market positioning
• Work closely with Corporate and Institutional Sales team colleagues to help market and recommend client strategy proposals
• Work closely with cross-functional teams, including structuring, compliance, legal, and engineering, to ensure seamless delivery of investment and financing solutions
• Represent Keyrock at industry events, conferences, and trade shows to enhance brand visibility in the region

Preferred Qualifications

• Crypto Enthusiast: Passionate about digital assets, DeFi, and the tokenized economy
• Strategic Thinker: Able to synthesize complex information and align sales strategies with long-term business goals
• Collaborative: Thrives in a team-oriented environment, with excellent communication and interpersonal skills
• Results-Driven: Self-motivated, organized, and committed to delivering measurable outcomes
• Adaptable: Comfortable in a fast-paced, entrepreneurial setting with the ability to pivot as markets evolve

Benefits

• A competitive salary package
• Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely
• The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence