Director, Large Enterprise Demand Generation

Summary

Join FMG, a marketing software company serving small businesses, as their Director of Large Enterprise Demand Generation. This leadership role focuses on developing and executing demand generation strategies targeting large enterprises in the Property and Casualty (P&C) insurance industry. You will collaborate closely with the enterprise sales team, oversee multi-channel marketing campaigns, leverage data-driven insights, and report on campaign performance. The ideal candidate possesses 10+ years of B2B demand generation experience, a deep understanding of the P&C insurance industry, and strong collaboration and leadership skills. FMG offers a competitive compensation package and a comprehensive benefits program.

Requirements

• 10+ years of experience in B2B demand generation, with a focus on large enterprise accounts
• Deep understanding of the P&C insurance industry
• Strong collaboration skills with experience aligning marketing and enterprise sales teams
• Data-driven decision-maker with experience using marketing automation and CRM tools, especially HubSpot
• Excellent leadership, communication, and strategic thinking skills

Responsibilities

• Develop and lead comprehensive demand generation strategies targeting large enterprise accounts in the P&C industry
• Collaborate with the sales leadership team to ensure marketing efforts directly support pipeline growth and enterprise revenue targets
• Oversee the execution of integrated, multi-channel marketing campaigns (email, webinars, content marketing, paid media, conferences) tailored for enterprise decision-makers
• Partner with product marketing to develop compelling value propositions and messaging for key enterprise segments
• Leverage data-driven insights to refine marketing tactics, optimize conversion rates, and scale successful programs
• Foster close collaboration with enterprise sales teams to support pipeline acceleration and account engagement
• Implement lead scoring, nurturing programs, and handoff processes to ensure seamless integration between marketing and sales
• Provide marketing support for strategic sales initiatives, including RFP responses and enterprise-level presentations
• Define and track key performance indicators (KPIs) to measure the success of demand generation initiatives
• Deliver regular reporting on campaign performance, pipeline influence, and ROI to executive leadership
• Use data insights to identify growth opportunities and guide strategic adjustments

Benefits

• Generous paid Holiday schedule with a paid Winter Holiday Shutdown week
• Comprehensive paid time off policies including vacation, sick, parental, and bereavement leave
• Robust Insurance Plan including: Medical with $0 co-pay Telehealth plan
• Dental
• Vision
• Health Savings Account (HSA) with generous employer contributions
• Flexible Spending Accounts (FSA)
• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-paid Short & Long Term Disability coverage
• Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• Employee Events Committee that plans fun in-person and virtual events
• On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement!
• Work computer equipment is provided to help you succeed :)