Director, Demand Generation

Summary

Join Cedar as the Director of Demand Generation and become a revenue catalyst, architecting and driving strategies for company growth. You will orchestrate Cedar's growth engine, designing high-impact programs targeting key decision-makers. Leverage cutting-edge marketing to convert prospects into revenue, building predictable pipeline through innovative digital campaigns and compelling content. The ideal candidate blends creative marketing with analytical precision to accelerate pipeline growth, optimize performance, and deliver measurable business impact. This role offers a competitive salary, equity, and benefits package, including unlimited PTO and 16 weeks of paid parental leave. You will lead and mentor a high-performing marketing team.

Requirements

• 8+ years of demand generation experience in a complex, enterprise SaaS or technology company
• Proven track record of developing and executing successful B2B demand generation strategies
• Strong expertise with multi-channel marketing campaigns and marketing analytics tools
• Expert-level proficiency in marketing automation platforms (Hubspot) and CRM (SFDC)
• Strong strategic/core technical skills with the ability to build marketing technology stacks
• Highly developed communications skills (written/verbal) and interpersonal savvy
• Results/action-orientation with excellent project management skills
• Organizational and political agility; ability to navigate successfully within ambiguity
• Experience managing technical vendors and agencies

Responsibilities

• Develop and implement a robust account and persona segmentation framework that powers Cedar's demand generation efforts
• Create and develop integrated programs and campaigns aligned with new market launches, as well as existing upsell/cross-sell opportunities
• Design and execute personalized nurture campaigns to convert leads into qualified opportunities
• Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets
• Partner with creative/brand team to develop ad assets, landing pages, etc. for marketing and sales
• Create a unified pipeline team (campaigns, digital, experience) in concert with our sales function with a commitment to reject mediocrity
• Design and implement a system of target setting and measurement to achieve pipeline goals, aligning to our Commercial goals. Track and optimize key performance indicators including MQLs, CAC, CARR, pipeline influence, CPM, and CPL
• Create effective lead magnets, webinars, and content syndication programs to drive qualified leads
• Help lead, recruit, motivate, and mentor a team of high-performing, data-driven marketers

Preferred Qualifications

Experience marketing to large healthcare providers

Benefits

• Salary/Hourly Rate Range*: $136,000 - $160,000
• This role is equity eligible
• This role offers a competitive benefits and wellness package
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
• Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
• Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally