Verra Mobility is hiring a
Director Marketing

Summary

Join our team as a Director of Marketing and lead our marketing efforts with innovative strategies, driving brand growth and customer engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred
• 7+ years of experience in marketing, with at least 3 years in a leadership role
• Proven track record of driving business growth through designing, developing and implementing successful marketing strategies and campaigns
• Demonstrated success in developing and leading demand generation and generating qualified lead and opportunities that contributed to overall sales growth
• Strong understanding of digital marketing, SEO, SEM, social media, and content marketing
• Experience in developing content management processes and account-based marketing strategies
• Excellent leadership and team management skills
• Strong analytical and problem-solving abilities
• Proficiency with marketing automation tools, CRM systems, and analytics platforms

Responsibilities

• Develop and execute comprehensive marketing strategies to achieve business objectives
• Oversee the creation and implementation of marketing campaigns across various channels
• Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities
• Conduct market research and analyze trends to identify opportunities and challenges for the business
• Collaborate with sales, product development, and other departments to ensure cohesive and effective marketing efforts
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI
• Monitor and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine and improve strategies
• Develop and maintain relationships with external partners, agencies, and vendors
• Ensure brand consistency and compliance with brand guidelines across all marketing materials and communications
• Stay current with industry trends, emerging technologies, and best practices in marketing to keep the company at the forefront of innovation

Benefits

Equal Opportunity Employer