Demandbase is hiring a
Senior Product Marketing Director

Summary

Join Demandbase as a Product Marketing Senior Director - Portfolio to lead product marketing efforts for the company's software/platform, services, and solutions. As a senior individual contributor, you will be responsible for driving go-to-market strategies, collaborating with cross-functional teams, and ensuring alignment from product development to sales.

Requirements

• Minimum 12 years of experience in product marketing, most or all in the B2B SaaS/technology industry. 15+ years of experience preferred
• Strong understanding of the sales and marketing market and personas, with ability to translate that understanding into compelling, value-based messaging
• Experience preferred supporting AI-powered products and crafting value-based AI messaging
• Direct experience product marketing for both software and services. Experience supporting industry/vertical marketing is also strongly desired
• Demonstrated success in leading go-to-market strategies and product launches
• Excellent communication skills, with the ability to craft compelling messaging and positioning
• Experience in market research, competitive analysis, and customer segmentation
• Ability to influence cross-functional teams and drive alignment from product development to sales
• Strategic thinker with a strong analytical mindset, capable of translating data into actionable insights
• Experience with VoC programs and buyer persona development
• Ability and desire to work independently as a senior individual contributor, with a track record of driving results in a fast-paced environment

Responsibilities

• Lead the development of positioning & messaging strategies, including product naming conventions, to ensure clear and compelling communication of product value propositions
• Oversee launch planning and management, coordinating with cross-functional teams to ensure timely and successful product launches
• Create and manage field assets (both internal and external facing), ensuring that sales and marketing teams are equipped with the information needed to effectively sell and promote the product
• Collaborate closely with the Enablement team to drive field enablement initiatives, ensuring that teams are well-trained and confident in delivering the product messaging
• Conduct market research to identify trends, customer needs, and market opportunities, feeding insights back into the product development process
• Collaborate on detailed competitive analysis to understand the competitive landscape and position the product effectively against key competitors
• As needed, define and refine ICP (Ideal Customer Profile) and segmentation strategies, ensuring that marketing efforts are targeted at the most valuable customer segments
• Collaborate on the development and execution of VoC (Voice of Customer) programs to gather and analyze customer feedback, ensuring the product meets customer needs and expectations
• As needed, refine our buyer personas to guide marketing strategies and ensure alignment with customer needs and behaviors

Benefits

• Up to 100% paid Medical and Vision premiums for employees
• Flexible PTO policy
• No internal meetings Fridays
• Access to Modern Health and other mental wellness resources
• Eight paid holidays
• Two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving)
• 401(k)
• Short-term/long-term disability
• Life insurance